DOI of the published article https://doi.org/10.61796/icossh.v2i2.427
Gender Deconstruction in Gen Z Social Media: A Study on TikTok Accounts beauty influencer @akunbarukarel
Dekontruksi Gander di Media Sosial Gen Z: Studi Kasus pada Akun TikTok Beauty Influencer @akunbarukarel
DOI:
https://doi.org/10.21070/ups.10571Keywords:
Gender deconstruction, beauty influencerAbstract
This study analyzes the deconstruction of gender identity by Gen Z beauty influencer @akunbarukarel on TikTok using Jacques Derrida's deconstruction theory and qualitative methods through observation, interviews, and content analysis. The results show that Karel displays a fluid and inclusive gender identity, challenging the binary boundaries of masculinity and femininity, and opening up discussions about gender diversity on social media. Gen Z audiences are largely accepting of this gender expression, while some conservatives reject it. Furthermore, Karel's gender-fluid content provides social impact and economic opportunities through collaborations with various beauty brands, making TikTok a crucial medium in shaping new, more open and dynamic gender narratives.
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