Communication Strategy of The East Java Provincial Tourism and Culture Office Towards Tourism Recovery in East Java After The Covid 19 Pandemic
Strategi Komunikasi Dinas Pariwisata dan Kebudayaan Provinsi Jawa Timur Menuju Pemulihan Pariwisata di Jawa Timur Pasca Pandemi Covid-19
DOI:
https://doi.org/10.21070/ups.10500Keywords:
Tourism, pandemic, communication strategy, tourism office, East Java ProvinceAbstract
Tourism is a trip made by someone to a certain place with the purpose of a vacation that has been previously planned in advance. However, since the spread of the Covid-19 virus, it has greatly affected the tourism aspect. Likewise, after the COVID-19 pandemic, restrictions are still being placed on people's mobility. However, mobility restrictions during a pandemic and post-pandemic have differences, so from here the government needs to face different strategies. The purpose of this study is to describe the efforts made by the Tourism and Culture Office of East Java Province in developing tourism after Covid 19. The results of this research can be concluded that the tourism office's strategy in promoting regional tourism uses four communication strategies that are considered appropriate, namely using the theory of advertising, promotion, publicity and personal selling, as well as tourism development followed by the surrounding community as a livelihood.
Downloads
References
Baharuddin, Aris, Maya, K., and Rudi, S., “Analisis Kepuasan Wisatawan Terhadap Daya Tarik Wisata Malioboro Kota Yogyakarta,” Jurnal Ad’ministrare, vol. 3, no. 2, 2017.
Dukcapil, “Data Sensus Penduduk Kabupaten Pacitan 2021,” 2021.
Handayani, Rina, T., Dewi, A., Aquartuti, T., Aris, W., and Joko, T., “Pandemi Covid-19, Respon Imun Tubuh, dan Herd Immunity,” Jurnal Ilmiah Stikes Kendal, vol. 10, no. 3, 2020.
Kurniawan, M., Novie Susanti, and Hamid, “Pengaruh Bauran Pemasaran (4P) Terhadap Keputusan Pembelian Perumahan PT. Berlian Bersaudara Propertindo,” Jurnal Ilmiah Ekonomi Global Masa Kini, vol. 8, no. 1, 2017.
Manafe, Janri D., Tuty, and Yermias, A., “Pemasaran Pariwisata Melalui Strategi Promosi Objek Wisata Alam, Seni dan Budaya (Studi Kasus di Pulau Rote NTT),” BISNIS: Jurnal Bisnis dan Manajemen Islam, vol. 4, no. 1, p. 101, 2016.
Noviyanti Devi, “Strategi Promosi Wisata Religi Makam Syekh Surgi Mufti,” vol. 17, no. 34, pp. 90–118, 2018.
Pacitan, Pemkab, “Geografis | Pemerintah Kabupaten Pacitan,” Pacitankab.go.id, 2021; Pariwisatapacitan20, “Kondisi Geografis Kabupaten Pacitan,” 2013.
Rijali, Ahmad, “Analisis Data Kualitatif,” vol. 17, no. 33, 2018.
Setiawan, Nisa, A., and Farid, H., “Strategi Promosi Dalam Pengembangan Pariwisata Lokal Di Desa Wisata Jelekong,” Trikonomika, vol. 13, no. 2, p. 184, 2014.
Dokumen Dinas Kebudayaan dan Pariwisata Jawa Timur, 2021.
Downloads
Additional Files
Posted
License
Copyright (c) 2026 UMSIDA Preprints Server
This work is licensed under a Creative Commons Attribution 4.0 International License.
