Analysis of Internet Banking Acceptance Factors Using the Technology Acceptance Model (TAM) Approach With Attitude Toward Using Technology As Intervening Variables
Analisis Faktor-Faktor Penerimaan Internet Banking dengan Menggunakan Pendekatan Technology Acceptance Model (TAM) dengan Attitude Toward Using Technology Sebagai Variabel Intervening
DOI:
https://doi.org/10.21070/ups.1043Keywords:
Perceived Usefulness, erceived Ease of Used, attitude toward using technology, Behavior IntentionAbstract
The purpose of this study is to identify aspects that influence i-banking acceptance through attitude toward using technology as an intervening variable using the Technology Acceptance Model approach which is often abbreviated as TAM. Applying quantitative research techniques and using primary data by way of surveys distributing questionnaires. This study uses path analysis and the Sobel test, this study explains that there is a significant influence between perceived usefulness on behavior intention (H1) and attitude toward using technology (H2)and shows that there is a significant influence between perceived ease of use on attitude toward using technology (H4). On the other hand, perceived ease of use has no significant effect on behavior intention (H3), whereas an attitude toward using technology has a significant effect on behavior intention (H5) and an attitude toward using technology is able to mediate perceived ease of use and perceived usefulness of behavior intention (H7 and H6).
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