The influencer Viral Marketing Product Quality and Price On Consumer's Buying Interest in Converse shoes In Sidoarjo city
Pengaruh Viral Marketing Kualitas Produk dan Harga Terhadap Minat Beli Konsumen Sepatu Converse di Sidoarjo
DOI:
https://doi.org/10.21070/ups.10376Keywords:
Viral Marketing, Product Quality, Price, Purchase Intention, Generation Z, TikTok.Abstract
This study analyzez the influencer of marketing, product quality, and Price on the purchase intention of generation Z Converse shoes In Sidoarjo, Particularly Tiktok users exposed to digital promotional trend. Using a quantitative survey method with 96 price-positively and significantly affect purchase intention. Viral content increases awareness perceived value. Together, these factors significantly shape Gen Z's decision to purchase Converse products in the digital marketplace
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