The Influence of Brand Loyalty, Brand Trust, and Social Media Advertising on Repurchase Intention of Azarine Sunscreen Products in Sidoarjo
Pengaruh Brand Loyalty, Brand Trust, dan Social Media Advertising terhadap Minat Beli Ulang Produk Sunscreen Azarine di Sidoarjo
DOI:
https://doi.org/10.21070/ups.10302Keywords:
Brand Loyalty, Brand Trust, Social Media Advertising, Repurchase IntentionAbstract
The purpose of this study is to examine the effect of brand loyalty, brand trust, and social media advertising on repurchase intention of Azarine sunscreen products in Sidoarjo. The research method employs a descriptive quantitative approach with a population consisting of 100 respondents who have purchased and used Azarine sunscreen product in Sidoarjo. The sampling technique used is non – probability sampling with a purposive sampling method. Data were collected through the distribution of questionnaires, in which each statement was measured using a likert scale. The data analysis technique uses the Partial Least Squares method with the assistance of SmartPLS 3.0 software. The results of the study indicate that brand oyalty has a positive effect on repurchase intention toward Azarine sunscreen products, brand trust has a positive effect on repurchase intention toward Azarine sunscreen products, social media advertising has a positive effect on repurchase intention toward Azarine sunscreen products.
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Jannah, Hayyu Nur, Mochamad Rizal Yulianto, dan Dewi Komala Sari, “Peran Brand Ambassador, Brand Awareness, dan Customer Trust Terhadap Minat Beli Wardah,” JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi), vol. 10, no. 2, pp. 271–286, 2024, doi:10.34203/jimfe.v10i2.10852.
Roni, Mochammad Noval Nur, Rizky Eka Febriansah, dan Muhammad Yani, “Pengaruh Persepsi Kualitas dan Loyalitas Merek Terhadap Minat Beli Ulang dengan Kepuasan Konsumen sebagai Variabel Intervening,” Jambura Journal of Educational Management, vol. 6, no. 1, pp. 206–224, 2025, doi:10.37411/jjem.v6i1.3763.
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Yolanda, Vellisa dan Keni, “Customer Brand Engagement dan Brand Experience untuk Memprediksi Brand Loyalty Skincare Lokal: Variabel Brand Trust sebagai Variabel Mediasi,” Jurnal Muara Ilmu Ekonomi dan Bisnis, vol. 6, no. 2, pp. 380–393, 2022, doi: 10.24912/jmieb.v6i2.19506.
Ali, Faizan, Chokechai Suveatwatanakul, Luana Nanu, Murad Ali, dan Abraham Terrah, “Social Media Marketing and Brand Loyalty: Exploring Interrelationships Through Symmetrical and Asymmetrical Modeling,” Spanish Journal of Marketing, vol. 29, no. 1, pp. 114–135, 2025, doi: 10.1108/SJME-08-2023-0219.
Pasha, Faradilla dan Santi Rimadias, “Korean Brand Ambassador and Trust: A Pathway to Repurchase Intention in Scarlett Whitening Skincare,” Jurnal Ekonomi, Manajemen, dan Perbankan, vol. 11, no. 1, pp. 119–136, 2025, doi: 10.35384/jemp.v11i1.712.
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Darmawan, Agus Sholeh, Ananda Chery, dan Meita Anindya Safitri, “Efektivitas Iklan Produk Sunscreen ‘Azarine’ melalui Akun Tiktok @Dictionarei Terhadap Minat Pembelian,” JKOMDIS: Jurnal Ilmu Komunikasi dan Media Sosial, vol. 2, no. 3, pp. 222 – 227, 2022, doi: 10.47233/jkomdis.v2i2.330.
Sadikin, Mochamad Rizki, dan Eko Aprilianto,“Pengaruh Brand Awareness, Brand Trust, dan Brand Loyalty terhadap Repurchase Intention Smartphone Iphone (Studi pada Mahasiswa S1 FEB Mercu Buana Jakarta dan Karyawan PT. Gojek Indonesia),” Jurnal Perspektif Manajerial dan Kewirausahaan (JPMK), vol. 3, no. 1, pp. 36–46, 2022, doi: 10.59832/jpmk.v3i1.178.
Rizky, Salsabillah Putri, Amanda Pramuditha, Arry Widodo, Nurafni Rubiyanti, Anita Silvianita, “Attitude, Repurchase Intention, and Brand Loyalty toward Local Cosmetic Brands in Indonesia: A Conceptual Framework,” Formosa Journal of Multidisciplinary Research, vol. 4, no. 1, pp. 459–472, 2025, doi: 10.55927/fjmr.v4i1.12939.
Shaleh, Muhammad, Suryani Syamsuddin, Sri Harmida, dan Ramli Supu, “Intensitas Minat Beli Ulang Konsumen Terhadap Produk Beras UD. Nurmadinah Disebabkan Adanya Pengaruh Kualitas Produk dan Brand Loyalty pada Toko UD. Nurmadinah di Campalagian,” MANDAR: Management Development and Applied Research Journal, vol. 5, no. 1, pp. 222–233, 2022, doi: 10.31605/mandar.v5i1.2194.
Resmi, Lutfiana Sinta, Bambang Sutedjo, Sri Sumiyati, dan Hari Sucahyowati, “The Effect of Brand Trust, Brand Image, and Brand Ambassador on Repeat Purchase Intention (A Case Study of Azarine Sunscreen Products at the Purwodadi Outlet),” COSTING: Journal of Economic, Business, and Accounting, vol. 8, no. 3, pp. 4867–4876, 2025, doi: 10.31539/costing.v8i3.15376.
Sari, Ni Komang Meita dan Gede Sri Darma,“Website Quality, Brand Image, Brand Trust, Repurchase Intentions, and Customer Satisfaction,” Jurnal Manajemen Bisnis, vol. 19, no. 2, pp. 260–283, 2022, doi: 10.38043/jmb.v19i2.4611.
Al Ghani, Faizal dan Irmawati, “Pengaruh Iklan di Media Sosial Instagram dan Celebrity Endorsement terhadap Minat Pembelian Ulang yang Dimediasi oleh Kepuasan Konsumen Pengguna Instagram (Studi Kasus di Kabupaten Sukoharjo),” Jurnal Bina Bangsa Ekonomika, vol. 17, no. 2, pp. 1704–1723, 2024, doi: 10.46306/jbbe.v17i2.608.
Maulida, Azmi, “Pengaruh Iklan, Sales Promotion, dan Citra Merek terhadap Minat Beli Ulang (Studi Pada Pengguna Shopee),” Journal of Entrepreneurship, Management and Industry (JEMI), vol. 4, no. 4, pp. 151–160, 2021, doi: 10.36782/jemi.v4i4.2181.
Carrensia, Alyndria Putri dan Budi Istiyanto, “Pengaruh Iklan Media Sosial, Desain Produk, dan Online Customer Review Shopee Terhadap Minat Beli Ulang Mascara Maybelline di Solo Raya,” Jurnal Ilmiah Ekonomi Dan Manajemen, vol. 2, no. 1, pp. 782–794, 2024, doi: 10.61722/jiem.v2i1.882.
Luhgiatno, Destiana Kumala, Aditya Wardhana, Prita Prasetya, Fitri Lukiastuti, Lustono, Maria Lusiana Yulianti, Gadi Djou, Ari Susanti, Santy Sriharyati, Muktar Redy Susila, Magdalena Lestari Ginting, Efa Irdhayanti, Ana Fitriyatul Bilgies, Hardiwinoto, Metode Penelitian Manajemen, Cetakan Pertama. Purbalingga: Eureka Media Aksara, Maret 2024. ISBN: 978-623-120-498-1.
Priansa, Donni Juni, Perilaku Konsumen dalam Persaingan Bisnis Kontemporer, Edisi kedua. Bandung: Alfabeta, Oktober 2021. ISBN: 978-602-289-273-1.
Febrianty, Putu Ayu Trisna, I Made Wardana, I Gusti Ayu Ketut Giantari, dan Ni Wayan Ekawati, Niat Konsumen Membeli Kembali Berdasarkan Kepercayaan dan Kepuasan Konsumen, Kualitas Layanan Elektronik, serta Hubungan Timbal Balik, Cetakan pertama. Sleman: Intelektual Manifes Media, Oktober 2023. ISBN: 978-623-887-1018.
Khaya, Tsalitsa Aeni, Mohamad Rizan, dan Usep Suhud, “The Role of Social Media Marketing in Strengthening Repurchase Intention: Green Marketing Practices for Vegan Skin Care Products,” International Journal of Science and Management Studies (IJSMS), vol. 6, no. 4, pp. 155–166, 2023, doi: 10.51386/25815946/ijsms-v6i4p118.
Putra, Dicky dan Yuliana Prasetyawati, “Pengaruh Green Product Terhadap Minat Beli Ulang Konsumen Melalui Green Advertising (Studi Terhadap Konsumen Starbucks),” Jurnal Manajemen Pemasaran, vol. 15, no. 2, pp. 69–74, 2021, doi: 10.9744/pemasaran.15.2.69-74.
Sodikin, Ananda Putri, Misti Hariasih, dan Rizky Eka Febriansah, “Pengaruh Brand Awareness, Brand Image, dan Brand Equity Terhadap Peningkatan Repurchase Intention pada Produk Chatime,” El - Mal: Jurnal Kajian Ekonomi dan Bisnis Islam, vol. 6, no. 3, pp. 660–677, 2025, doi:10.47467/elmal.v6i3.5835.
Wulandari, Anna dan Heru Mulyanto, Keputusan Pembelian Konsumen, Cetakan Pertama. Bekasi: PT. Kimshafi Alung Cipta, Mei 2024. ISBN: 978-623-890037-4.
Sitorus, Sunday Ade, Nada Arina Romli, Chairul Pua Tingga, Ni Putu Sukanteri, Seprianti Eka Putri, Antonius Philippus Kurniawan Gheta, Aditya Wardhana, Kristian Suhartadi Widi Nugraha, Eka Hendrayani, Putu Chris Susanto, Yunita Primasanti, Mutia Ulfah, Brand Marketing: the Art of Branding, Cetakan Pertama. Bandung: Media Sains Indonesia, Januari 2022. ISBN: 978-623-362-310-0.
Parawansa, Dian Anggraece Sigit, Strategi Branding, Cetakan Pertama. Solok: PT. Mafy Media Literasi Indonesia, Januari 2024. ISBN: 978-623-8543-25-0.
Pranata, Zeri dan Dudi Permana, “Identifying the Role of Brand Loyalty in the Relationship Between Brand Awareness, Brand Association, and Repurchase Intention,” European Journal of Business and Management Research, vol. 6, no. 1, pp. 129–133, 2021, doi: 10.24018/ejbmr.2021.6.1.704.
Zeren, Deniz dan Ali Kara,“Effects of Brand Heritage on Intentions to Buy of Airline Services: The Mediating Roles of Brand Trust and Brand Loyalty,” Sustainability (Switzerland), vol. 13, no. 1, pp. 1–15, 2021, doi: 10.3390/su13010303.
Putri, Debi Eka, Acai Sudirman, Asep Dadan Suganda, Riana Dewi Kartika, Erni Martini, Heni Susilowati, Bambang, Arlin Ferlina, Mochamad Trenggana, Rizka Zulfikar, Tati Handayani, Gusti Putu Eka Kusuma, Diana Triwardhani, Neneng Kartika Rini, Widya Nur Bhakti Pertiwi, Astil Harli Roslan, Brand Marketing, Cetakan Pertama. Bandung: Widina Bhakti Persada, Agustus 2021. ISBN: 978-623-6457-06-1.
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