The Relationship Between Hedonic Lifestyle And Impulsive Buying Among University Students Who Use Tiktok Shop
Hubungan Antara Gaya Hidup Hedonis Dengan Impulsive Buying Mahasiswa Pengguna Tiktok Shop
DOI:
https://doi.org/10.21070/ups.10257Keywords:
Hedonic Lifestyle, Impulsive Buying, TikTok Shop, University StudentsAbstract
This study aims to examine the relationship between hedonic lifestyle and impulsive buying behavior among university students who use TikTok Shop. This research employed a quantitative approach with a correlational method. The research subjects were university students who use TikTok Shop and were selected based on predetermined criteria. Data were collected using questionnaires measuring hedonic lifestyle and impulsive buying variables. Data analysis was conducted using descriptive statistical analysis and inferential statistical analysis through the Pearson Product-Moment correlation test, preceded by assumption tests including normality and linearity tests.The results showed a positive and significant relationship between hedonic lifestyle and impulsive buying behavior. These findings indicate that the higher the hedonic lifestyle of students, the higher their tendency to engage in impulsive buying when using TikTok Shop
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