Marketing Strategy for the TikTok Account @Rumah Griya
Strategi Pemasaran Pada Akun Tiktok @RumahGriya
DOI:
https://doi.org/10.21070/ups.10061Keywords:
Rumah Griya, marketing content, Tiktok, PT Kusuma AgungAbstract
Abstract This study aims to analyze Rumah Griya's social media marketing through the TikTok platform to increase brand visibility and consumer purchasing interest. The research method used was descriptive qualitative, with data collection techniques including observation of the TikTok account @rumahgriya, online interviews with the account owner, AdrieFebriansyah, and searching for supporting information through online media. The results show that Rumah Griya uses
TikTok as its primary promotional medium, employing strategies such as creating short video content, storytelling, leveraging trends, consistent uploads, and actively interacting with its audience through comments and replies to videos. Furthermore, the collaboration does not involve product endorsements, but rather educational content with influencers on property marketing tips.This social media marketing is supported by offline promotions through billboards and banners. The success of this strategy is evidenced by Adrie's recognition as the best salesperson for four consecutive years, largely achievedthrough TikTok. media coverage OF marketing strategy
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