DOI of the published article https://doi.org/10.61796/icossh.v2i2.445
The Phenomenon of Cancel Culture: Gus Miftah's Insult Towards an Iced Tea Seller in the Digital Era
Fenomena Cancel Culture Penghinaan Gus Miftah Terhadap Penjual Es Teh di Era Digital
DOI:
https://doi.org/10.21070/ups.10013Keywords:
Cancel Culture, Digital Age, Public Response, Religius FiguresAbstract
This study aims to analyze the interaction and social impact of religious figures who become subjects of cancel culture, with a focus on how religious messages can strengthen support for humanity and social justice rather than triggering radicalism. Method: Using a qualitative research methodology, this study applies Social Identity Theory and Social Construction of Reality Theory, employing virtual ethnographic analysis to examine netizens' conversations, comments, and interactions across various social media platforms. Data was collected through participatory observation and content analysis of relevant online discussions. Results: The study reveals that cancel
culture significantly impacts both the virtual and real-world perceptions of public figures. Netizen interactions in the digital era show how society enforces norms and shapes digital communication. Additiona lly, the study identifies patterns of netizen strategies in expressing opinions and their role in the social dynamics of cancel culture.
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