DOI of the published article https://doi.org/10.61796/icossh.v2i2.429
Students' Perceptions of 'Brain Rot' Content On the TikTok account @CNNINDONESIA
Persepsi Mahasiswa terhadap Konten 'Brain Rot' Di akun TikTok @CNNINDONESIA
DOI:
https://doi.org/10.21070/ups.9863Keywords:
brainrot, tiktok, socialmedia, contentAbstract
This study examines 'brain rot' through the content of the TikTok account @cnnindonesia. Using qualitative methods and a phenomenological approach, it explores students' subjective experiences consuming digital content and how Joseph A. DeVito's theory of perception explains their understanding of the phenomenon. Data was collected via in-depth interviews with five informants: active students aged 18-25, with TikTok accounts and followers of @cnnindonesia. Findings reveal that students' perceptions of 'brain rot' develop through a five-stage process, with the interpretation-evaluation stage being the most crucial. Informants agree this phenomenon is real among students, marked by declining critical thinking skills and avoidance of in-depth content due to excessive consumption of 'light' content. However, @cnnindonesia content sparks strong self-awareness, encouraging students to be more selective in content choices, limit social media use, and retrain focus. The study's conclusions highlight the importance of digital literacy and self-awareness in mitigating the negative impacts of 'brain rot'
Downloads
References
Budyatna, “1 | K o m u n i k a s i Interpersonal,” Komun. Interpers., p. 6, 2015, [Online]. Available: 211-Article Text-5458-1-10-20210824
Maharani Dwi and Buana Tri, “Penggunaan Aplikasi Tik Tok (Versi Terbaru) DanKreativitas Anak,” J. Inov., vol. 14, no. 1, pp. 1–10, 2020.
Y. N. Bulele and T. Wibowo, “Analisis Fenomena Sosial Media Dan Kaum Milenial: Studi Kasus Tiktok [Media Social Phenomenon Analysis and Millenial: TikTok Case Study],” Conf. Business, Soc. Sci. Innov. Technol., vol. 1, no. 1, pp. 565–572, 2020, [Online]. Available:
http://journal.uib.ac.id/index.php/cbssit
J. Komunikasi, F. Salsabila, P. Agustina, F. I. Administrasi, and U. B. Malang, “Verbal Dan Nonverbal Mahasiswa Fakultas Ilmu Administrasi Universitas Brawijaya,” vol. 2, no. 7, pp. 526–530, 2024.
A. Anderson, D. Huttenlocher, and J. Kleinberg, “Similarity-Wsdm12.Pdf”.
K. Bersastra, “Key words:,” vol. VI, no. 2, pp. 147–157, 2020.
I. Sanjaya, “Efektivitas Komunikasi Interpersonal Devito Dalam Penggunaan Facebook: studi Kasus Bimbingan Skripsi di Fakultas Teknologi Informasi Universitas Kristen Satya Wacana Salatiga,” no. November, pp. 10–37, 2013.
W. Fahdika Ahmad, “Pesantren Revitalization as an Effort to Prevent Brain Rot in the Young Generation: A Neurological Approach,” J. Islam. Stud. Civiliz., vol. 2, no. 2, pp. 181–214, 2024, doi: 10.61680/jisc.v2i2.31.
T. R. Humaidi and A. D. Nugrahaini, “The Power of Social Media Marketing in Purchase Intention of Packaged Sambal,” Airlangga J. Innov. Manag., vol. 6, no. 1, pp. 53–70, 2025, doi: 10.20473/ajim.v6i1.70856.
M. U. Batoebara, “Aplikasi Tik-Tok Seru-Seruan Atau Kebodohan,” Netw. Media, vol. 3, no. 2, pp. 59–65, 2020, doi: 10.46576/jnm.v3i2.849.
“Brainrot, Pembusukan Otak Akibat Konten Receh di Medsos, Pakar Umsida Beri Penjelasan.” [Online]. Available: https://umsida.ac.id/brainrot-pembusukan-otak-akibat-konten-receh-medsos/
Downloads
Additional Files
Posted
License
Copyright (c) 2026 UMSIDA Preprints Server
This work is licensed under a Creative Commons Attribution 4.0 International License.
