Content Analysis of the Drama Queenmaker : Implementation and Violation of the Public Relations Code of Ethics (IPRA)
Analisi Isi Drama Queenmaker : Implementasi Dan Pelanggaran Kode Etik Public Relations (IPRA)
DOI:
https://doi.org/10.21070/ups.9818Keywords:
Content Analysis, Drama Queenmaker, Ethics of Public Relations, IPRA Public Relations Code of Ethics, Public RelationsAbstract
This study examines the representation of ethics in public relations practices through the Korean drama Queenmaker by analyzing the implementation and violations of the International Public Relations Association (IPRA) Code of Ethics. The research employs a quantitative content analysis of 57 scenes from 11 episodes, supported by a reliability test using the Holsti formula. The findings identify nine categories of ethical implementation, dominated by dialogue, accuracy, and openness, as well as fifteen categories of violations, primarily involving influence, competition, and dishonesty. These results indicate that ethical violations are more dominant than ethical implementation, potentially shaping negative public perceptions of the public relations profession. This study is expected to raise awareness of the importance of positive ethical practices in public relations within mass media to maintain professionalism and public trust.
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