Dramaturgy in the Identity and Image of Influencer Musdalifah Basri on the Tiktok Account @musdalifahbasrii
Dramaturgi dalam Identitas dan Citra Influencer Musdalifah Basri pada Akun Tiktok @musdalifahbasrii
DOI:
https://doi.org/10.21070/ups.9799Keywords:
Identity, dramaturgy, Influencer, self-image, TikTokAbstract
Social media has become a major platform for establishing identity in the digital age, with TikTok as a significant platform shaping trends through creative video content. This study aims to analyze the application of front stage and back stage concepts in the formation of Musdalifah Basri's identity and analyze how her image shapes interactions with her followers on TikTok. Using descriptive qualitative methods, data were collected through non-participatory observation on @musdalifahbasrii and @emde.team accounts, documentation, and literature studies. The results of the study show that Musdalifah strategically uses his main account as a front stage to present a consistent comedic persona through hyperbolic appearances, styles, and settings. Uniquely, the back stage is deliberately exposed through his team account (@emde.team) to show a simple and collaborative work process, in order to build an authentic image and closeness to the audience.
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