DOI of the published article https://doi.org/10.61796/icossh.v2i4
The Exoticism of the Film Marlina the Murderer in Four Acts as an Introduction to Sumba Tourism
Eksotisme Film Marlina Si Pembunuh dalam Empat Babak Sebagai Pengenalan Pariwisata Sumba
DOI:
https://doi.org/10.21070/ups.9780Keywords:
Exoticism, Film, Tourism Promotion, Sumba, SemioticsAbstract
Films not only serve as entertainment media but can also be a means of tourism promotion. This study discusses the exoticism of the film Marlina the Murderer in Four Acts (2017) as an introduction to Sumba tourism, specifically Sumba Island, East Nusa Tenggara. The purpose of this study is to analyze how visual elements, dialogue, and culture in the film are used to build an exotic and authentic destination image. The method used is qualitative with Roland Barthes's semiotic approach, which examines signs through three layers of meaning: denotation, connotation, and myth. Data were obtained through in-depth observation of film scenes, documentation, and supporting literature related to tourism and film. The results show that the film displays typical Sumba elements, such as Sandalwood horses, Tanarara savanna hills, local language, and traditional transportation, which strengthen cultural identity and natural attractions. This representation not only presents visual aesthetics but also builds
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