Analysis of the Influence of Crop Failure, Distribution, and Payment on Sales Improvement through Regulation as an Intervening Variable at PT. Ojo Lamban Bojonegoro in the Distribution of Subsidized Fertilizers in Ngasem and Kedewan Districts
Analisis Pengaruh Gagal Panen, Pengiriman, dan Pembayaran terhadap Peningkatan Penjualan melalui Regulasi sebagai Variabel Intervening di PT. Ojo Lamban Bojonegoro Wilayah Distribusi Pupuk Subsidi di Kecamatan Ngasem dan Kedewan
DOI:
https://doi.org/10.21070/ups.9271Keywords:
crop failure, distribution, payment, regulation, subsidized fertilizer salesAbstract
This study analyzes the influence of crop failure, distribution, and payment on subsidized fertilizer sales, with regulation as a mediating variable. The research was driven by a 7.90% average sales decline in 2024 across Ngasem and Kedewan, Bojonegoro, with notable variations among kiosks. A quantitative survey was conducted with 170 respondents from 17 kiosks, using validated and reliable instruments. Data were examined through path analysis. The results show that crop failure significantly reduces sales, while effective distribution and timely payments enhance them. Regulation plays a vital mediating role: it lessens the negative impact of crop failure and reinforces the positive effects of distribution and payment. Thus, regulation functions not only as an administrative mechanism but as a strategic tool ensuring stability in the subsidized fertilizer market. Sales improvement relies on collaboration among distributors, kiosks, farmers, and the government, supported by efficient logistics, financial discipline, and adaptive regulation.
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