Analysis of Privacy Policy and Personal Data Protection in the Close Friend Feature on Social Media
Analisis Kebijakan Privasi dan Perlindungan Data Pribadi dalam Fitur Close Friend di Sosial Media
DOI:
https://doi.org/10.21070/ups.9089Keywords:
privacy policy;, close friend;, social media;Abstract
This study aims to analyze the extent to which the “Close Friend” feature on social media is able to provide
protection for users' personal data from a legal perspective in Indonesia. Using normative legal research methods
and a comparative approach, this study examines privacy policies on several popular platforms such as Instagram,
WhatsApp, TikTok, LINE, Facebook, and Snapchat. The results of the analysis show that the “Close Friend” feature
reflects the application of the privacy by design principle that allows users to control access to personal content.
However, even though technical protection is available, the risk of content misuse remains if user awareness is low.
This feature is in line with the principles in the Personal Data Protection Law (Law No. 27 of 2022), but it needs to
be accompanied by digital education and shared responsibility between the platform and users to maintain privacy
optimally.
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