DOI of the published article https://doi.org/10.29240/jdk.v10i1.13249
Analysis of the Framing of the "Slepet" Slogan Used by Vice Presidential Candidate Muhaimin Iskandar in Online Media Detik.com and Kompas.com
Analisis Framing Pemberitaan Slogan "Slepet" Calon Wakil Presiden Muhaimin Iskandar di Media Online Detik.com dan Kompas.com
DOI:
https://doi.org/10.21070/ups.8991Keywords:
slepet slogan, framing, online mediaAbstract
The success of political struggles in the era of globalization and advanced technology is significantly influenced by the media, particularly online news platforms. Two of the most influential media outlets in Indonesia are Kompas.com and Detik.com. This study aims to describe the extent to which the “slepet” slogan of a vice-presidential candidate was covered by these two platforms. Employing Robert N. Entman’s Framing Analysis, the research identifies the use of online media for political purposes through four stages: define problems, diagnose causes, make moral judgement, and treatment recommendation. The findings reveal that Detik.com tends to frame Muhaimin Iskandar’s “slepet” slogan as an expression with negative connotations. In contrast, Kompas.com more frequently presents Muhaimin Iskandar and his slogan as part of the solution to various issues in Indonesia, thereby creating a more positive political image in the public’s perception.
Downloads
References
Y. Nurfadilla and I. Nurdin, “Kepemimpinan Kolaboratif dalam Momentum Pemilu 2024 Membangun Partisipasi Demokratis yang Berkelanjutan,” J. Pemerintah. dan Polit., vol. 9, no. 1, pp. 44–49, 2024, doi: 10.36982/jpg.v9i1.3714.
E. Hayckel, C. Paskarina, R. Solihah, K. Integritas, and I. Idea, “Peran Prinsip-Prinsip Fundamental Penyelenggaraan Pemilu Dalam Meningkatkan Integritas Badan Pengawas Pemilihan Umum,” vol. 16, no. 1, pp. 99–109, 2024.
Hilvan, “KPU Tetapkan Tiga Calon Presiden dan Wakil Presiden Pemilu 2024,” komisi Pemilihan Umum. Accessed: Mar. 20, 2024. [Online]. Available: https://www.kpu.go.id/berita/baca/12081/kpu-tetapkan-tiga-pasangan-calon-presiden-dan-wakil-presiden-pemilu-2024
A. Wardani, D. Suprayitno, and R. N. Wahyuningratna, “Framing Pemberitaan Calon Presiden pada Media Online CNNIndonesia.com dan Kompas.com,” J. PIKMA Publ. Ilmu Komun. Media Dan Cine., vol. 6, no. 1, pp. 54–79, 2023, [Online]. Available: https://jurnal.amikom.ac.id/index.php/pikma/article/view/1181
N. Parwati and A. B. N. Zain, “Strategi Redaksi dalam Menjaga Keakuratan dan Kecepatan Berita Media (Studi Kasus di detiknews.com Jakarta) Editorial Strategy in Maintaining the Accuracy and Speed of Online Media News (Case Study at detiknews.com Jakarta),” J. Ilm. Pemberitaan, vol. 5, no. 1, pp. 44–60, 2020, [Online]. Available: http://ojs.mmtc.ac.id/index.php/pemberitaan/article/view/80
R. M. Zahira and A. A. Maarif, “Praktik Jurnalisme Data dalam Narasi Berita Ekonomi,” vol. 6, pp. 313–332, 2021.
D. A. B. Zega, M. Safii, and R. Roekhan, “Perilaku Informasi Content Creator Jejaring Sosial Berbasis Video,” Baca J. Dokumentasi Dan Inf., vol. 43, no. 2, p. 125, 2022, doi: 10.14203/j.baca.v43i2.886.
T. M. Rayhan, “Analisis Framing Seputar Inews Siang Rcti Segmen ‘Pilihan Indonesia 2019,’” Inter Scr. J. Creat. Commun., vol. 2, no. 2, pp. 1–20, 2021, doi: 10.33376/is.v2i2.537.
Rizqi Nandadita Pamungkas, D. Permadi, and I. D. Florina, “Strategi Humor Gibran Rakabuming dalam Komunikasi Politik di Media Sosial X (Twitter),” J. Pemerintah. dan Polit., vol. 9, no. 3, pp. 175–182, 2024, doi: 10.36982/jpg.v9i3.4057.
P. Siagian and M. U. Ritonga, “Analisis Framing Dalam Pemberitaan Politik Di tvonenews.com : Studi Kasus Pemilihan Presiden 2024,” Filos. Publ. Ilmu Komunikasi, Desain, Seni Budaya, vol. 1, no. 2, pp. 126–139, 2024, [Online]. Available: https://journal.asdkvi.or.id/index.php/Filosofi/article/view/96
A. Arpandi, “Media Online dalam Meningkatkan Partisipasi Politik Masyarakat pada Pemilihan Umum (Pemilu),” Edu Soc. J. Pendidikan, Ilmu Sos. Dan Pengabdi. Kpd. Masy., vol. 3, no. 1, pp. 843–855, 2023, doi: 10.56832/edu.v3i1.293.
Rangga, “Media Sosial Pengaruhi Pemilih pada Pemilu 2024,” Kompas.id. [Online]. Available: https://www.kompas.id/baca/riset/2023/12/14/media-sosial-pengaruhi-pemilih-pada-pemilu-2024
F. Kulau, “Tiktok , Instagram and Presidential Election : A Study to Understand How Politainment in Indonesian Political Campaigns Tiktok , Instagram and Presidential Election : A Study to Understand How Politainment in Indonesian Political Campaigns 2024,” vol. 54, no. 2, pp. 164–176, 2024.
N. Adhyswasti and P. Buana, “Jurnal Politik Anies Baswedan-Muhaimin Iskandar Campaign Communication Strategy in the 2024 Presidential Election : Case Study of the ‘ Ubah Bareng ’ Movement Anies Baswedan-Muhaimin Iskandar Campaign Communication Strategy in the 2024 Presidential Electi,” vol. 10, no. 2, 2024, doi: 10.7454/jp.v10i2.1202.
A. Aminulloh, K. S. Ananda, P. P. Anzari, L. Fianto, and F. Qorib, “Political Gimmicks on Social Media in the 2024 Indonesian Presidential Election,” J. Soc. Media, vol. 9, no. 1, pp. 74–96, 2025.
Eriyanto, Analisis Framing. edited by N. H. SA. Yogyakarta: Lkis., 2012.
D. R. D. Mulyana, Analisis Framing Konstruksi, Ideologi, dan Politik Media. Lkis Pelangi Aksara, 2002.
A. Sobur, Analisis teks media: Suatu pengantar untuk analisis wacana, analisis semiotik, dan analisis framing. PT. Remaja Rosdakarya, 2002.
P. Pawito, “Meneliti ideologi media: catatan singkat,” Profetik J. Komun., vol. 7, no. 1, 2014.
M. Tommy Suprapto, Politik Redaksi Berita. Media Nusa Creative (MNC Publishing), 2022.
L. Alam and M. Syukur, “Ilmu Sebagai Konstruksi Sosial : Perspektif Filsafat Ilmu Dan Sosiologi Ilmu,” vol. 07, no. 02, pp. 8684–8690, 2025.
P. Berger and T. Luckmann, “The social construction of reality,” in Social theory re-wired, Routledge, 2023, pp. 92–101.
L. S. (n. d. . Rahayu, “TKN Heran dengan Slepet Ala Cak Imin: Kok Seperti Olok-olok,” Detik.com. Accessed: Mar. 20, 2024. [Online]. Available: https://news.detik.com/pemilu/d-7108862/tkn-heran-dengan-slepet-ala-cak-imin-kok-seperti-olok-olok
T. (n. d. . detikcom, “Saling Serang TKN Vs Timnas AMIN soal ‘Slepet’ Cak Imin,” Detik.com. Accessed: Mar. 20, 2024. [Online]. Available: https://news.detik.com/pemilu/d-7109907/saling-serang-tkn-vs-timnas-amin-soal-slepet-cak-imin
Ihsanuddin, “Cak Imin: Revolusi Mental Gagal, Kami Kasih Istilah Lebih Mudah, Slepet!,” Kompas.com. Accessed: Mar. 20, 2024. [Online]. Available: https://nasional.kompas.com/read/2023/12/24/20383531/cak-imin-revolusi-mental-gagal-kami-kasih-istilah-lebih-mudah-slepet
S. S. Yendra, Mengenal Ilmu Bahasa (Linguistik). Deepublish, 2016.
Downloads
Additional Files
Posted
License
Copyright (c) 2025 UMSIDA Preprints Server
This work is licensed under a Creative Commons Attribution 4.0 International License.
