Audience Perception Of YouTube Podcast Content' Login ' Episode 12
Persepsi Audience Terhadap Konten Podcast YouTube Program Acara 'Login' Episode 12
DOI:
https://doi.org/10.21070/ups.8704Keywords:
audience perception, podcast, educationAbstract
This study examines audience perceptions of the "Login" program on Deddy Corbuzier’s YouTube channel as a medium for da’wah and education, using the S-O-R (Stimulus-Organism-Response) theory. The perception process is analyzed through sensation, attention, and response stages. Findings show that the program consistently attracts viewers’ attention, reflected in high viewing frequency and duration. It meets the audience’s need for both information and entertainment, enhancing engagement. Respondents noted that the show not only entertains but also offers new insights and shapes their perspectives on discussed topics. Overall, the “Login” program effectively delivers da’wah and educational messages by stimulating attention and influencing emotional and cognitive responses, forming strong audience perceptions.
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