DOI of the published article https://doi.org/10.57178/paradoks.v8i3.1365
Analysis of Live Streaming, Discount, and Online Customer Review on Purchasing Decisions for Shopee Users
Analisis Live Streaming, Discount, dan Online Customer Review terhadap Keputusan Pembelian pada Pengguna Shopee
DOI:
https://doi.org/10.21070/ups.8625Keywords:
Live Streaming, Discount, Online Customer Review, Purchasing DecisionsAbstract
This study aims to test the effect of Live Streaming, Discount, and Online Customer Review on purchasing decisions
of Shopee Users in Sidoarjo. The method used is a quantitative approach, utilizing primary data through questionnaires distributed via Google Form, as well as secondary data from previous studies. This study uses a non probability sampling technique for data collection. Data analysis uses validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression test, T test, F test, determination coefficient test facilitated by SPSS version 25. The results of this analysis indicate that the three variables, namely Live Streaming, Discount, and Online Customer Review have a significant influence on purchasing decisions of Shopee users in Sidoarjo.
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