Application of Artificial Intelligence and Machine Learning in Halal Tourism Sector: A Bibliometric Review
Penerapan Artificial Intelligence dan Machine Learning dalam Sektor Pariwisata Halal: Tinjauan Bibliometrik
DOI:
https://doi.org/10.21070/ups.7745Keywords:
Artificial Intelligence, Machine Learning, Halal Tourism, Chatbots, TourismAbstract
This study analyzes the development of artificial intelligence (AI) and machine learning (ML) in the halal tourism sector through a bibliometric review of scientific publications. Using a quantitative method, data were collected from the Scopus database with the keywords “artificial intelligence and machine learning in the halal tourism sector.” A total of 465 publications from 1999 to 2024, including articles, books, and conference papers, were analyzed using R-Packages and Biblioshiny. The findings show that AI and ML play a key role in driving digital transformation, enhancing service efficiency, innovation, and personalization for Muslim travelers. The growing number of publications highlights increasing academic and technological interest. This synergy between research, technology, and policy strengthens the halal tourism industry’s competitiveness in the digital era.
Downloads
References
P. Madzík, L. Falát, L. Copuš, And M. Valeri, ‘Digital Transformation In Tourism: Bibliometric Literature Review Based On Machine Learning Approach’, Ejim, Vol. 26, No. 7, Pp. 177–205, Dec. 2023, Doi: 10.1108/Ejim-09-2022-0531.
D. Calvaresi, A. Ibrahim, J.-P. Calbimonte, E. Fragniere, R. Schegg, And M. I. Schumacher, ‘Leveraging Inter-Tourists Interactions Via Chatbots To Bridge Academia, Tourism Industries And Future Societies’, Jtf, Vol. 9, No. 3, Pp. 311–337, Sep. 2023, Doi: 10.1108/Jtf-01-2021-0009.
J. Junaidi, ‘Halal-Friendly Tourism And Factors Influencing Halal Tourism’, 10.5267/J.Msl, Pp. 1755–1762, 2020, Doi: 10.5267/J.Msl.2020.1.004.
M. D. T. P. Nasution, E. S. Rini, B. K. F. S. Sembiring, A. S. Silalahi, And C. K. Pahlufi, ‘Is It Practical To Utilize Ai-Powered Chatbots In Halal Marketing Communications?’, In Strategies And Applications Of Islamic Entrepreneurship, Igi Global, 2023, Pp. 34–55. Doi: 10.4018/978-1-6684-7519-5.Ch003.
B. E. Bakkouri, S. Raki, And T. Belgnaoui, ‘The Role Of Chatbots In Enhancing Customer Experience: Literature Review’, Procedia Computer Science, Vol. 203, Pp. 432–437, Jan. 2022, Doi: 10.1016/J.Procs.2022.07.057.
L. Nicolescu And M. T. Tudorache, ‘Human-Computer Interaction In Customer Service: The Experience With Ai Chatbots—A Systematic Literature Review’, Electronics, Vol. 11, No. 10, P. 1579, May 2022, Doi: 10.3390/Electronics11101579.
H. Hendrik, S. S. Kusumawardani, And A. E. Permanasari, ‘The Emerging Landscape Of Halal Tourism In The Digital Era: An It Perspective’, Journal Of Islamic Marketing, Vol. Ahead-Of-Print, No. Ahead-Of-Print, Jan. 2024, Doi: 10.1108/Jima-04-2023-0130.
M. G. Ramadhan And M. R. Maika, ‘Analisis Bibliometrik Muslim Travel: Publikasi Ilmiah Di Negara-Negara Seluruh Dunia’, Jumpa, P. 379, Jan. 2022, Doi: 10.24843/Jumpa.2022.V08.I02.P02.
A. S. Rusydiana, M. Aswad, W. A. Pratomo, E. Hendrayanti, And Y. D. Sanrego, ‘Halal Tourism Indicators: A Bibliometric Study’.
U. E. Cahyani, D. P. Sari, And R. M. A. Siregar, ‘Analisis Bibliometrik Pariwisata Halal Untuk Mengeksplorasi Determinan Daya Saing Destinasi Wisata’, Ar-Rehla, Vol. 2, No. 2, Pp. 106–121, Jul. 2022, Doi: 10.21274/Ar-Rehla.V2i2.5887.
A. Khan, A. Ahmad, And S. Shireen, ‘Ownership And Performance Of Microfinance Institutions: Empirical Evidences From India’, Cogent Economics & Finance, Vol. 9, No. 1, P. 1930653, Jan. 2021, Doi: 10.1080/23322039.2021.1930653.
S. E. Hidayat, A. Rafiki, And M. D. T. P. Nasution, ‘Bibliometric Analysis And Review Of Halal Tourism’, Signifikan, Vol. 10, No. 2, Pp. 177–194, Jul. 2021, Doi: 10.15408/Sjie.V10i2.20270.
S. (Sam) Huang, G. Chen, X. Luo, And J. Bao, ‘Evolution Of Tourism Research In China After The Millennium: Changes In Research Themes, Methods, And Researchers’, Journal Of China Tourism Research, Vol. 15, No. 3, Pp. 420–434, Jul. 2019, Doi: 10.1080/19388160.2018.1515684.
H. Shin And J. Kang, ‘Bridging The Gap Of Bibliometric Analysis: The Evolution, Current State, And Future Directions Of Tourism Research Using Chatgpt’, Journal Of Hospitality And Tourism Management, Vol. 57, Pp. 40–47, Dec. 2023, Doi: 10.1016/J.Jhtm.2023.09.001.
M. Bertolini, D. Mezzogori, M. Neroni, And F. Zammori, ‘Machine Learning For Industrial Applications: A Comprehensive Literature Review’, Expert Systems With Applications, Vol. 175, P. 114820, Aug. 2021, Doi: 10.1016/J.Eswa.2021.114820.
Y. Lei And Z. Liu, ‘The Development Of Artificial Intelligence: A Bibliometric Analysis, 2007-2016’, J. Phys.: Conf. Ser., Vol. 1168, P. 022027, Feb. 2019, Doi: 10.1088/1742-6596/1168/2/022027.
J. Abd El Kafy, T. Eissawy, And A. Hasanein, ‘Tourists’ Perceptions Toward Using Artificial Intelligence Services In Tourism And Hospitality’, Journal Of Tourism, Hotels And Heritage, Vol. 5, No. 1, Pp. 1–20, Dec. 2022, Doi: 10.21608/Sis.2022.145976.1064.
H. Naveed Et Al., ‘A Comprehensive Overview Of Large Language Models’, Oct. 17, 2024, Arxiv: Arxiv:2307.06435. Doi: 10.48550/Arxiv.2307.06435.
K. Börner Et Al., ‘Mapping The Co-Evolution Of Artificial Intelligence, Robotics, And The Internet Of Things Over 20 Years (1998-2017)’, Plos One, Vol. 15, No. 12, P. E0242984, Des 2020, Doi: 10.1371/Journal.Pone.0242984.
A. Souha, L. Benaddi, C. Ouaddi, E. M. Bouziane, And A. Jakimi, ‘A New Decision Support System For Enhancing Tourism Destination Management And Competitiveness’, Presented At The Proceedings - 11th International Conference On Wireless Networks And Mobile Communications, Wincom 2024, 2024. Doi: 10.1109/Wincom62286.2024.10658530.
A. Khan, ‘Tech Titans: Indian Ceos Leading Innovation In Tech Industry’. Accessed: Dec. 05, 2024. [Online]. Available: Https://Yourstory.Com/2024/05/Indian-Ceos-Revolutionising-Tech
Pib Delhi, ‘Union Minister Drjitendra Singh Says, India Has Jumped From 7th To 3rd Global Ranking In Scientific Publications. Lauds The Consistent Efforts Of India’s Scientific Fraternity And Gives All Credit To An Enabling Milieu And Freedom Of Working Provided By Prime Minister Narendra Modi.’, Press Information Bureau Government Of India Ministry Of Science & Technology, Dec. 18, 2022. [Online]. Available: Https://Pib.Gov.In/Pressreleaseshare.Aspx?Prid=1884582
Husanjot Chahal, Sara Abdullah, Jonathan Murdick, Dan Ilya Rahkovsky, ‘Mapping India’s Ai Potential’, Cset (Center For Security And Emerging Technology), Mar. 2021. [Online]. Available: Https://Cset.Georgetown.Edu/Publication/Mapping-Indias-Ai-Potential/
M. Beraja, D. Y. Yang, And N. Yuchtman, ‘Data-Intensive Innovation And The State: Evidence From Ai Firms In China’, The Review Of Economic Studies, Vol. 90, No. 4, Pp. 1701–1723, Jul. 2023, Doi: 10.1093/Restud/Rdac056.
Stefano Baruffaldi, Et Al., ‘Identifying And Measuring Developments In Artificial Intelligence: Making The Impossible Possible’, Oecd Science, Technology And Industry Working Papers 2020/05, May 2020. Doi: 10.1787/5f65ff7e-En.
C. Rikap And B.-Å. Lundvall, ‘Tech Giants’ Corporate Innovation Systems’, In The Digital Innovation Race: Conceptualizing The Emerging New World Order, C. Rikap And B.-Å. Lundvall, Eds., Cham: Springer International Publishing, 2021, Pp. 43–63. Doi: 10.1007/978-3-030-89443-6_3.
B. Alshebli, E. Cheng, M. Waniek, R. Jagannathan, P. Hernández-Lagos, And T. Rahwan, ‘Beijing’s Central Role In Global Artificial Intelligence Research’, Sci Rep, Vol. 12, No. 1, P. 21461, Dec. 2022, Doi: 10.1038/S41598-022-25714-0.
‘China’s National Ai Strategy’, Global Institute For National Capability, Nov. 16, 2024. [Online]. Available: Https://Www.Ginc.Org/Chinas-National-Ai-Strategy/
W. Wei And Q. Lin, ‘Research On Intelligent Tourism Town Based On Ai Technology’, J. Phys.: Conf. Ser., Vol. 1575, No. 1, P. 012039, Jun. 2020, Doi: 10.1088/1742-6596/1575/1/012039.
Downloads
Additional Files
Posted
License
Copyright (c) 2025 UMSIDA Preprints Server
This work is licensed under a Creative Commons Attribution 4.0 International License.
