Analysis of Instagram Visual Content @desa_kemiren in Building Kemiren Village Tourism Image
Analisis Konten Visual Instagram @desa_kemiren Dalam Membangun Citra Pariwisata Desa Kemiren
DOI:
https://doi.org/10.21070/ups.7480Keywords:
Content Analysis, Kemiren, Tourism VillageAbstract
This research analyzes the strategies and forms of content used by the Instagram account @desa_kemiren in building Kemiren Village's tourism image. Through a descriptive qualitative approach, this research explores how the account communicates the cultural richness and charm of village tourism to a global audience. The results showed that the Instagram account @desa_kemiren successfully utilized Instagram as a platform to promote the beauty and richness of its culture with the strategies that have been used so that the Instagram account @desa_kemiren has succeeded in building the tourism image of Kemiren Village. Forms of communication through interesting visual content, such as content containing customs and traditions, namely, gandrung dance, pecel pithik culinary, ten ewu coffee festival and others
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