Branding of Kedungudi Sky Park Hill Ecotourism in the TikTok account @pesona_trawas
Branding Ekowisata Kedungudi Sky Park Hill Dalam Akun TikTok @pesona_trawas
DOI:
https://doi.org/10.21070/ups.7477Keywords:
TikTok, Branding, Content VisualAbstract
Nature tourism (ecotourism) is a form of exploitation of natural resources that prioritizes the use of nature for human satisfaction. Indonesia has a very large area and has the potential for regional development if managed properly. Ecotourism is an option that can be used to advance the village by involving the full participation of the local community in every stage, from planning to supervision. The theory used in this study is marketing communication, which serves as a guide for how the brand process takes place. This study uses a qualitative descriptive method. By taking data sources by purposive sampling using triangulation data collection techniques. The findings of this study show that the use of TikTok social media has succeeded in increasing the number of visitors at Kedungudi Sky Park Hill. By using the right visual content, it can attract the attention of the wider community.
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