Critical Discourse Analysis of Positive Narratives About Prabowo Subianto in YouTube Video of Helmy Yahya Berbicara

Analisis Wacana Kritis Terhadap Narasi Positif Tentang Prabowo Subianto dalam Video YouTube Helmy Yahya Berbicara

Abstract

This study analyzes Helmy Yahya's video "Learning from Prabowo's Victory" using Van Dijk's discourse analysis, which involves macrostructures, superstructures, and microstructures. It aims to understand how Helmy Yahya builds a positive narrative about Prabowo Subianto and its effect on public perception. The results show that he effectively utilizes the macrostructure to set a big theme of Prabowo as an ideal leader. The superstructure logically structures the narrative, starting with the political context, discussing Prabowo's advantages, and concluding by reinforcing his image. The microstructure, through persuasive language and positive terms, strengthens the narrative and influences audience opinion. This discourse potentially affects public perception, especially among hesitant or uninformed voters. By highlighting Prabowo's strengths and using effective rhetorical strategies, Helmy Yahya successfully shapes public opinion in favor of Prabowo as a candidate for Indonesia's leader.