DOI of the published article https://doi.org/10.21070/pssh.v7i1.586
The The Meaning of Branding Lanang Jaran Goyang Banyuwangi Coffee on Instagram @Warkop_Jarangoyang
Makna Branding Kopi Lanang Jaran Goyang Banyuwangi di Instagram @Warkop_Jarangoyang
DOI:
https://doi.org/10.21070/ups.7425Keywords:
author guidelines, UMSIDA Preprints ServerAbstract
This study aims to analyze the meaning of Kopi Lanang branding via Instagram @warkop_jarangoyang. Lanang coffee has become an important part of rural culture and economy in Kemiren Village, Glagah District, Banyuwangi Regency, Indonesia. Kemiren Village is a village in Banyuwangi Regency, East Java, Indonesia. This village is famous for being the cultural center of the Osing, a Javanese tribe that has a unique and traditional culture. Kemiren is known for its traditional houses made of woven bamboo, as well as the existence of the Kemiren Museum which exhibits various artifacts and information about Osing culture. The village is also known for its production handicrafts, such as batik crafts, bamboo weaving and traditional weaving. This research aims to understand the meaning and significance of Kopi Lanang baranding practices in the context of local culture and rural economy.
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