DOI of the published article https://doi.org/10.21111/ejoc.v9i2.12670
Netizens' Opinions on the "Boycott Misleading Horror Movies" Action on Social Media Instagram
Opini Netizen Tentang Aksi "Boikot Film Horor Menyesatkan" di Media Sosial Instagram
DOI:
https://doi.org/10.21070/ups.7326Keywords:
Opinion, Netizen, Boycott, Movie, HorrorAbstract
This study analyzes netizens' responses to the boycott of horror films that use religious symbols on Instagram, as well as the factors that influence their behavior after watching the film. The majority of netizens support the boycott of movies that are considered misleading and damaging to the faith, such as the movie “Qibla”. Netizens' reactions are influenced by social factors, personality, religiosity, age, and the role of social media. Instagram allowed netizens to express their opinions regarding the boycott, demonstrating the important role of social media in shaping public opinion and its impact on the movie industry in Indonesia. This research provides important insights into sensitivity to religious symbols in horror films and its impact on creative industry trends in Indonesia, especially in the production of films involving religious elements.
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