DOI of the published article https://doi.org/10.21070/pssh.v7i.647
The utilization of the Instagram application for Personal Branding by Dr. Richard Lee on his Instagram account @dr.richard_lee
Pemanfaatan Aplikasi Instagram sebagai Personal Branding Dr Richard Lee pada Akun Instagram @dr.richard_lee
DOI:
https://doi.org/10.21070/ups.7065Keywords:
Social Media, New Media, Personal Branding, InstagramAbstract
This research aims to analyze the use of the Instagram application as Dr. Richard Lee's personal branding on his Instagram account @dr.richard_lee. Therefore, the problem formulation of this research is how the use of the Instagram application as Dr. Richard Lee's personal branding on the Instagram account @dr.richard_lee. This research uses a qualitative descriptive method with data collection techniques of observation and documentation. This study uses purposive sampling technique, personal branding theory from McNally & Speak using 3 points: a.) distinctiveness, b.) relevance, c.) consistency. Through these 3 points, it makes it easier for researchers to find out how the use of Instagram social media can influence Dr. Richard Lee's personal branding. The results of this study can be concluded that Dr. Richard Lee successfully carried out 3 main points in this personal branding theory on the Instagram platform and became an inspirational figure for the community.
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