Representation of Papuan Cultural identity in Advertising
representasi identitas budaya Papua dalam iklan
DOI:
https://doi.org/10.21070/ups.6472Keywords:
Cultural representation, Advertising, semiotic analysisAbstract
This research aims to analyze the representation of Papuan culture in the Kuku Bima advertisement using a semiotic analysis approach. Through this research, researchers want to understand how Papuan culture is represented in advertisements, as well as how cultural symbols and signs are used in the context of these advertisements. The research method used is semiotic analysis, namely in-depth observation of the Kuku Bima advertisement. Based on this analysis, researchers will identify the semiotic elements used in advertising, such as images, words and music, and analyze the meaning contained therein. This research will reveal how the Kuku Bima advertisement represents Papuan culture, both through the use of traditional symbols, the use of language, and through story themes that depict the daily lives of Indonesian people. The research is entitled Representation of Papuan Culture in the Kuku Bima Advertisement.
Downloads
References
A. Asyhari, "Literasi Sains Berbasis Nilai-Nilai Islam Dan Budaya Indonesia," Jurnal Ilmiah Pendidikan Fisika Al-Biruni, vol. 6, no. 1, pp. 137-148, 2017, doi: 10.24042/jpifalbiruni.v6i1.1584.
W. Bertin, "Representasi Dalam Pembelajaran Matematika," Jurnal Pendidikan Matematika, vol. 1, no. 2, pp. 33-44, 2014.
G. Giovani, "Representasi 'Nazar' Dalam Film Insya Allah Sah Karya Benni Setiawan," PROPORSI: Jurnal Desain, Multimedia dan Industri Kreatif, vol. 5, no. 2, pp. 227-238, 2020, doi: 10.22303/proporsi.2.1.2016.59-70.
L. Gunawan, "Efektivitas Iklan Televisi Suzuki Karimun Wagon R Di Masyarakat Surabaya," Jurnal E-Komunikasi, vol. 2, no. 3, pp. 1-10, 2014.
K. Laila, "Perlindungan Hukum Terhadap Konsumen Atas Iklan Yang Melanggar Tata Cara Periklanan," Jurnal Cakrawala Hukum, vol. 8, no. 1, pp. 64-74, 2017, doi: 10.26905/idjch.v8i1.1732.
A. Rezi dan M. Allam, "Techniques in Array Processing by Means of Transformations," dalam Control and Dynamic Systems, vol. 69, C. T. Leondes, Ed. San Diego: Academic Press, 1995, pp. 133-180.
R. E. Sorace, V. S. Reinhardt, dan S. A. Vaughn, "High-Speed Digital-to-RF Converter," U.S. Patent 5 668 842, Sept. 16, 1997.
H. A. Nimr, "Defuzzification of the Outputs of Fuzzy Controllers," dalam 5th Int. Conf. on Fuzzy Systems, Cairo, Egypt, 1996.
A. Wikayanto, "Representasi Budaya Dan Identitas Nasional Pada Animasi Indonesia," dalam International Conference ARTESH, vol. 2018, no. 3.
A. Karnik, "Performance of TCP Congestion Control with Rate Feedback: TCP/ABR and Rate Adaptive TCP/IP," M. Eng. thesis, Indian Institute of Science, Bangalore, India, Jan. 1999.
M. T. S. Miftahul, U. Weding, dan B. Demak, "Variasi Metode Pembelajaran Sejarah Kebudayaan Islam (SKI) Di MTS Miftahul Ulum Weding Bonang Demak," Jurnal Studi Dan Penelitian Pendidikan Islam, vol. 2, no. 2, pp. 1-10, 2019.
V. Nirmala, "Gaya Bahasa Dalam Iklan Komersial Di Televisi," Bidar, vol. 10, no. 2, pp. 1-12, 2020.
N. Normina, "Pendidikan Dalam Kebudayaan," Ittihad Jurnal Kopertais Wilayah XI Kalimantan, vol. 15, no. 28, pp. 17-28, 2017.
Y. Rahmawati, "Pengenalan Budaya Melalui Bercerita Untuk Anak Usia Dini," Jurnal Pendidikan Anak, vol. 1, no. 1, 2015, doi: 10.21831/jpa.v1i1.2908.
R. Devianty, "Bahasa Sebagai Cermin Kebudayaan," Jurnal Tarbiyah, vol. 24, no. 2, pp. 226-245, 2017.
O. Solihin, "Terpaan Iklan Mendorong Gaya Hidup Konsumtif Masyarakat Urban," Jurnal Ilmu Politik Dan Komunikasi, vol. V, no. 2, pp. 41-50,
Downloads
Additional Files
Posted
License
Copyright (c) 2025 UMSIDA Preprints Server
This work is licensed under a Creative Commons Attribution 4.0 International License.
