Increasing Sales of Student Business Products Through Training and Assistance in Product Branding and Digital Marketing
Peningkatan Penjualan Produk Usaha Mahasiswa Melalui Pelatihan dan Pendampingan Branding Produk dan Digital Marketing
DOI:
https://doi.org/10.21070/ups.6271Keywords:
Improvement, MSMEs, Digital Marketing, Product Branding, StudentsAbstract
This community service invites Micro, Small and Medium Enterprises (MSMEs) actors engaged in culinary business owned by students of Muhammadiyah Sidoarjo University. MSMEs that are currently Community Service Partners have problems in terms of marketing activities that are still very conventional. Because of this, these MSMEs really need training and assistance on the importance of utilizing product branding and digital marketing to improve product marketing so that it becomes better and can increase better selling value. In this activity MSMEs will also be assisted in creating business accounts through the Instagram platform, along with how to optimally manage this digital media. There are 4 stages in the implementation of this Community Service activity, namely planning, socialization, training, and evaluation. The results of the evaluation of product branding and digital marketing training and assistance activities showed an increase in knowledge about the importance of product branding and digital marketing for MSMEs.
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