Competitive Advantage Strategy for Private Islamic Religious Higher Education Institutions (PTKIS) in the Sidoarjo Region
Strategi Keunggulan Kompetitif Peguruan Tinggi Keagamaan Islam Swasta (PTKIS) di wilayah Sidoarjo
DOI:
https://doi.org/10.21070/ups.5893Keywords:
Competitive Advantage, Commodification, private Islamic religious higher education institutionsAbstract
The research aims to analyze and reveal competitive advantages at private Islamic universities (PTKIS) in the Sidoarjo area. According to Karl Marx's theory, everything tends to be transformed into a commodity that can be sold. In the context of higher education, Marx's view can help us understand how universities and their advantages are turned into marketable items. Michael E. Porter states that strategic management is crucial for achieving competitive advantage, summarizing three strategies: cost leadership, differentiation, and focus. The research employs a descriptive qualitative approach with an inductive method to explore competitive advantages at PTKIS in a broader and deeper context across two leading campuses in Sidoarjo. Data collection techniques include observation and interviews. The findings reveal that each campus has unique competitive advantages. PTKIS A applies a differentiation strategy more, while campus B emphasizes a focus strategy.
Downloads
References
M. Manajemen, P. Islam, and U. M. Sidoarjo, “Middle European Scientific Bulletin , Volume 31 | Dec-2022
Middle European Scientific Bulletin , Volume 31 | Dec-2022,” vol. 31, pp. 120–127, 2022.
A. Warits, “Pengembangan Mutu Perguruan Tinggi Keagamaan Islam Pesantren Melalui Pendekatan Total
Quality Manajemen,” Pros. Semin. Nas. &Temu Ilm. Jar. Peneliti, vol. 66, no. 1, pp. 184–201, 2017, [Online].
Available: http://ejournal.iaida.ac.id/index.php/proceeding/article/view/148/142
T. D. Diktis, Grand Disign Pendidikan Tinggi Keagamaan Islam 2020-2045. 2022.
P. Gea Brillikatrin, M. Ramaditya, S. Tinggi Ilmu Ekonomi, and I. Jakarta, “Strategi Pengembangan Perguruan
Tinggi (PTS) Di Indonesia Dalam Menghadapi Era Perubahan,” vol. 4, no. 1, pp. 175–184, 2023, [Online].
Available: https://ejurnal.universitaskarimun.ac.id/index.php/akuntansi/article/download/831/574/
S. Aminah, “Manajemen Strategi Keunggulan Bersaing Perguruan Tinggi Swasta (Studi Kasus di Universitas
Mercu Buana Jakarta,” Tesis, 2022, [Online]. Available:
https://repository.uinjkt.ac.id/dspace/handle/123456789/64521
B. Mochammad Danu Kurniadi, “Strategi Membangun Keunggulan Kompetitif Perguruan Tinggi Islam di
Sebuah Universitas di Surabaya,” Acad. Open, vol. 6, pp. 1–15, 2022.
M. P. Dr. As’ad and M. P. I. Dr. Fridiyanto, Refernsi 5. 2020.
Porter, “Aspek-aspek keunggulan bersaing perguruan tinggi,” Mimbar, vol. XX, no. 1, pp. 179–193, 2008.
I. Gozali and Nurchayati A, “Penerapan Model Strategi Keunggulan Bersaing Berorentasi Lingkungan Pada Perguruan
Tinggi Swasta ( PTS ) Di Kota Semarang,” Serat Acitiya, vol. 4, no. 2, pp. 33–45, 2015.
Lena Ellitan, “Praktik-Praktik Pengelolaan Sumber Daya Manusia Dan Keunggulan Kompetitif Berkelanjutan,” J.
Manaj. dan Kewirausahaan, vol. 4, no. 2, p. pp.65-76, 2002, [Online]. Available:
http://puslit2.petra.ac.id/ejournal/index.php/man/article/view/15623
Abdul Kadir, “Peranan brainware dalam sistem informasi manajemen jurnal ekonomi dan manajemen sistem informasi,”
Sist. Inf., vol. 1, no. September, pp. 60–69, 2018, doi: 10.31933/JEMSI.
E. A. Rachmayuni and R. Lestari, “Pengaruh Budaya Organisasi dan Inovasi Produk terhadap Keunggulan Kompetitif,”
Pros. Akunt., pp. 48–51, 2020, [Online]. Available: https://karyailmiah.unisba.ac.id/index.php/akuntansi/article/view/19763
M. R. Fadli, “Memahami desain metode penelitian kualitatif,” Humanika, vol. 21, no. 1, pp. 33–54, 2021, doi:
21831/hum.v21i1.38075.
A. H. Wanto, “Strategi Pemerintah Kota Malang Dalam Meningkatkan Kualitas Pelayanan Publik Berbasis Konsep
Smart City,” JPSI (Journal Public Sect. Innov., vol. 2, no. 1, p. 39, 2018, doi: 10.26740/jpsi.v2n1.p39-43.
Evans, D. S. & P., Das Kapital untuk Pemula, (Yogjakarta: Resist Book, 2004), dalam ibid, hal. 16
Fitriani, Lelawati, N., & Rahayu, S. R. (2021). Strategi Promosi Penerimaan Mahasiswa Baru (PENMARU) UM
Metro. Jurnal Lentera Pendidikan Pusat Penelitian LPPM UM Metro, 155-165.
Dess, G. G., McNamara, G., Eisner, A. B., & Lee, S.-H. (2019). Strategic management : text & cases.New York:
McGraw-Hill Education.
K. Marzuki, A. Setyanto, and A. Nasiri, “Audit Tata Kelola Teknologi Informasi Menggunakan Cobit 4 . 1 Domain
Monitoring Evaluasi Pada Perguruan Tinggi Swasta,” Semin. Nas. Sist. Inf. dan Teknol. Inf., pp. 412–416, 2018.
Nasrullah, R. (2015). Media Sosial Perspektif Komunikasi, Budaya dan Sosioteknologi. Bandung: Simbiosa RekatamaMedia.
Sugiyono. 2015. Metode Riset Kuantitatif Kualitatif dan R&D. Bandung: Alfabeta.
Dedi Purwana. (2017). Pemanfaatan Digital Marketing Bagi Usaha Mikro, Kecil, Dan. Menengah (UMKM) Di Kelurahan Malaka Sari, Duren Sawit, Vol. 1, No. 1.
Baety, Dwinda Nur & Munandar, Dadang Rahman. (2021). Ananlisis Efektifitas Pembelajaran Daring Dalam
Menghadapi Wabah Pandemi Covid-19. Edukatif: Jurnal Ilmu Pendidikan Vol 3 No 3.
Kotler, Phillip. 2002. Manajemen Pemasaran Jilid I (edisi Bahasa Indonesia).Jakarta: PT Prenhalindo Indonesia.
Swastha, Basu dan Irawan. 2008. Manajemen Pemasaran Modern. Cetakan Ketigabelas. Yogyakarta: Liberty Yogyakarta.
Ria, Restuti.2015. Pengaruh Biaya Periklanan Dan Biaya Promosi Penjualan Terhadap Volume Penjualan Pada Pt. AgungAutomall Soetomo Pekanbaru,Jom FEKON.
Downloads
Additional Files
Posted
License
Copyright (c) 2024 UMSIDA Preprints Server
This work is licensed under a Creative Commons Attribution 4.0 International License.
