DOI of the published article https://doi.org/10.47494/mesb.2023.33.1696
Educational Services Marketing Strategy
Strategi Pemasaran Jasa Pendidikan
DOI:
https://doi.org/10.21070/ups.589Keywords:
Management, Marketing of Educational ServiceAbstract
Many major changes are currently being experienced in the world of education due to the influence ofeducational globalization which has a major impact on competition in producing quality and crediblehuman resources. The purpose of this research is to know and describe the application and marketingstrategy of educational services. In this study, researchers used qualitative methods. By collecting datafrom field observations, interviews with relevant sources, and documentation from related institutions.The results obtained from this study are the educational services marketing strategy implemented is theeducational services market segmentation strategy, determining the target market for services,determining the positioning of the educational services market.
Downloads
References
Syahrial Labaso, "Application of Marketing Mix as a Marketing Strategy for EducationalServices at MAN 1 Yogyakarta," 2018.
B. Mukmin, "Integrated Elementary School Service Marketing Management,"Jurnal Isema :Islamic Educational Management, vol. 5, no. 1, pp. 97–112, 2020, doi:10.15575/isema.v5i1.6076.
Neneng Nurmalasari and I. Masitoh, "Social Media-Based Education Marketing StrategyManagement,"Jurnal.Unigal.Ac.Id, vol. volume 4, no. 3, p. 543, 2020.
F. Dwiyama, "Educational Marketing Towards the Industrial Revolution Era 5.0,"ADAARA:Journal of Islamic Education Management, flight. 11, no. 1, pp. 24–34, 2021.
Afif Alfiyanto, "Educational Services Marketing Management Based on ReligiousCulture,"Adaara: Journal of Islamic Education Management, flight. 10, no. 1, pp. 53–62, 2020.
Abdul Kadir, "The role of brainware in the economic journal management information systemand information system management, "Information Systems, vol. 1, no. September, pp. 60–69,2018, doi: 10.31933/JEMSI.
J. Imam and H. Nik, Education Marketing Management, flight. 5, no. 3. 2022.
A. Fradito, S. Suti'ah, and M. Muliyadi, "Educational Marketing Strategy in Improving School Image,"Al-Idah: Journal of Islamic Education, vol. 10, no. 1, pp. 12–22, 2020, doi:10.24042/alidarah.v10i1.6203.
T. Ma'sum, "The Existence of Marketing Management in Building the Image of Educational Institutions,"Intellectual: Journal of Islamic Education and Studies, flight. 10, no. 2, pp. 133–153, 2020.
A. Sirka Rinta, D. Febriana, and R. Wulandari, "Early Childhood Education Marketing Management Strategy,"Jurnal Multidiscipliner Bharasumba, flight. 1, no. 1, pp. 198–205, 2022.
R. Hidayat, "Implementation of Servqual in Improving Service Quality in Educational Marketing Management,"JIEMAN: Journal of Islamic Educational Management, vol. 2, no. 1, pp. 41–62, 2020, doi: 10.35719/jieman.v2i1.17.
I. Af'idah and A. Kurniawan, "Educational Marketing Strategy in Increasing Public Interest,"Journal of Management and Tarbiyatul Islam, vol. 01, no. November, p. 1, 2020.
I. Masriani, "The Urgency of Classroom Management in Basic Education".
Y. A. Pratama, W. Widiawati, R. Hendra, A. F. Mediwinata, and A. Alfiyanto, "Educational Marketing Management at MTs Al-Ikhlas,"Journal of Tambusai Education, flight. 6, no. 2, pp.10106–10111, 2022.
D. P. Fadillah and I. Istikomah, “The Strategy Of School Literacy Culture In Elementary School,” Nazhruna: Journal of Islamic Education, full. 4, no. 3, p. 503–517, Oct. 2021, doi: 10.31538/nzh.v4i3.1614.
Downloads
Additional Files
Posted
License
Copyright (c) 2023 UMSIDA Preprints Server
This work is licensed under a Creative Commons Attribution 4.0 International License.
