DOI of the published article https://journal.uii.ac.id/JAMALI/article/view/29767
Social Media Management Assistance for MSME Bonsai Ornamental Plant Entrepreneurs
Pendampingan Pengelolaan Media Sosial Bagi Pelaku Usaha UMKM Tanaman Hias Bonsai
DOI:
https://doi.org/10.21070/ups.4911Keywords:
Accompaniment, Social Media, MSMEAbstract
The Community Service Program (Abdimas) is an effort to resolve problems related to owners of Micro, Small and Medium Enterprises (MSME) Bonsai Letters in Gempol, Pasuruan. The problem is that these business actors do not understand social media management. The aim of this research is assistance provided to business actors so that they can market their ornamental plants at a more sophisticated, modern level and with a wider reach with the existence of social media platforms. The methods for the program implementation stages in this research are observation and interviews, idea planning, activity processes, mentoring and activity evaluation. The results of the activity are that MSME business actors have understood media management as a forum for selling/marketing products, arranging sales stalls, and how to create a logo as an MSME identity.
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