The Influence of Digital Marketing, Product Quality, and Price on Purchasing Decisions (UMKM Pawon Seafood Mojokerto)
Pengaruh Digital Marketing, Kualitas Produk, Dan Harga Terhadap Keputusan Pembelian (UMKM Pawon Seafood Mojokerto)
DOI:
https://doi.org/10.21070/ups.3050Keywords:
Digital Marketing, Product Quality, PriceAbstract
This study aims to determine the effect of consumer purchasing decisions on UMKM Pawon Seafood Mojokerto products through digital marketing, product quality and price. Research using quantitative methods. Sampling in this study used a purposive sampling method with a total sample of 96 respondents. This study uses data collection techniques by distributing questionnaires. The data analysis technique used in this study is multiple linear regression analysis using SPSS statistical tools. The results of this study indicate that digital marketing, product quality, and price affect consumer buying interest in products in UMKM Pawon Seafood Mojokerto products.
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