Wota Communication Strategies for Addressing Hate Speech Against JKT48 on TikTok
Strategi Komunikasi Wota dalam Menghadapi Hate Speech terhadap JKT48 di Media Sosial TikTok
DOI:
https://doi.org/10.21070/ups.12488Keywords:
Wota, JKT48, TikTok, communication strategy, echo chamber, Hate SpeechAbstract
This study analyzes Wota’s communication strategies in addressing hate speech directed at JKT48 on TikTok. Using SWOT analysis, the study identifies the strengths, weaknesses, opportunities, and threats of these strategies. Data were collected through interviews with six JKT48 fan community informants, observations of TikTok communication activities, documentation of comments, and a literature review. The findings show that Wota employ clarification, education, information dissemination, positive narratives, non-engagement, direct responses, and reporting of harassment or racist content. Echo chamber practices strengthen solidarity, accelerate information sharing, and support community coordination, but may also limit openness to different perspectives. The SWOT analysis produces scores of 3.08 for strengths, 2.17 for weaknesses, 3.50 for opportunities, and 2.38 for threats, with coordinates of (0.91; 1.12). Overall, Wota’s communication strategies demonstrate significant strengths and opportunities, while requiring openness to constructive criticism and objectivity when responding to hate speech on social media.
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