The Effect Of Human Resource Quality, Marketing Strategy, Control System, And Business Environment On Cooperative Performance
Pengaruh Kualitas Sumber Daya Manusia, Strategi Pemasaran, Sistem Kontrol, Dan Lingkungan Bisnis Terhadap Kinerja Koperasi
DOI:
https://doi.org/10.21070/ups.12458Keywords:
cooperative performance, human resource quality, marketing strategy, control system, business environmentAbstract
This study examines the effects of human resource quality, marketing strategy, control system, and business environment on the performance of Bina Mandiri Women’s Cooperative in Segorotambak Village, Sedati District, Sidoarjo Regency. An explanatory quantitative approach was applied using 118 complete questionnaire responses measured on a five-point Likert scale. The analysis included item validity, Cronbach’s alpha reliability, multicollinearity, residual normality, heteroskedasticity, and multiple linear regression. Because the Breusch–Pagan test indicated heteroskedasticity (p=0.009), robust HC3 standard errors were used for conservative partial inference. The model explained 65.4% of the variance in cooperative performance (R²=0.654; adjusted R²=0.642) and was significant simultaneously (F=53.43; p<0.001). HC3 results showed positive significant effects of human resource quality (β=0.247; p=0.025) and marketing strategy (β=0.515; p=0.009), while the control system (β=0.231; p=0.130) and business environment (β=0.109; p=0.545) were not significant. The findings highlight human resource development and marketing strategy as the most consistent priorities.
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