Design and Production of a Promotional Video Profile for the Master of Communication Science Program at Universitas Muhammadiyah Sidoarjo
Perancangan dan Produksi Video Profil Magister Ilmu Komunikasi Universitas Muhammadiyah Sidoarjo Sebagai Media Promosi
DOI:
https://doi.org/10.21070/ups.12204Keywords:
Profile Video, Promotional Media, Visual Communication, Audiovisual, Higher Education.Abstract
Advancements in information and communication technology have transformed how higher education
institutions conduct their promotional activities. Colleges and universities now go beyond traditional media to inform
the public, utilizing digital media that offers greater effectiveness and wider reach. One common method for conveying
an institution's identity is the creation of a profile video. Profile videos communicate information through visuals and
sound, making the message more engaging, easier to understand, and effectively conveyed to the audience. This
project aims to produce a profile video for the Master of Communication Science program at Universitas
Muhammadiyah Sidoarjo to serve as a promotional tool. The project employs a qualitative descriptive method
combined with an audiovisual production approach, comprising three stages: pre-production, production, and post
production. The pre-production phase involves observation, note-taking, information gathering, creative concept
development, and scriptwriting.
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