Media Relations Strategy of the Mojokerto Resort Police Public Relations Unit in Enhancing the Police Image
Strategi Media Relations Humas Polisi Resor Mojokerto Dalam Meningkatkan Image Kepolisian.
DOI:
https://doi.org/10.21070/ups.11867Keywords:
Media Relations Strategy, Mojokerto Police Resort Public Relations, ImageAbstract
This study aims to analyze the media relations strategies implemented by the Public Relations (Humas) unit of the Mojokerto Police to enhance the institution's public image. Media relations serves as a vital public relations function to foster harmonious relationships with mass media and build positive public perception. Research informants included the Head of the Public Relations Section and two partner journalists. Data were analyzed using data reduction, data display, and conclusion drawing. The findings indicate three key strategic aspects. First, in managing relations, Humas builds strong rapport through the Piramida Forum, a WhatsApp group comprising 28 verified media outlets, and information transparency. Second, in developing strategies, communication is planned based on the Kamtibmas Calendar, combining mass and digital media with 24-hour issue monitoring by a dedicated Cyber Team. Third, to expand media networks, Humas initiated the Coaching Clinic program to improve police personnel's skills in journalism, communication, and social media.
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