Building Career Interest in Generation Z: The Role of Work Life Balance in the Relationship between Work Flexibility and Digital Literacy
Membangun Minat Karir Generasi Z: Peran Work Life Balance dalam Hubungan Fleksibilitas Kerja dan Literasi Digital
DOI:
https://doi.org/10.21070/ups.11777Keywords:
Work Flexibility, Digital Literacy, Work-Life Balance, Career Interest, Generation ZAbstract
This study examines factors influencing Generation Z's career interests, focusing on work flexibility, digital literacy, and work-life balance as a mediating variable. A quantitative approach was employed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) and purposive sampling. Data were collected through questionnaires from 400 Generation Z respondents in Sidoarjo Regency. The results show that work flexibility significantly and positively influences career interest and work-life balance, while digital literacy significantly influences work-life balance but has no direct effect on career interest. Work-life balance positively influences career interest and mediates the relationships between work flexibility, digital literacy, and career interest. These findings emphasize the importance of work-life balance in shaping Generation Z's career interests and suggest that organizations should develop flexible work policies that respond to Generation Z's needs.
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