Ustad Hiyung Agam's Digital Da'wah Strategy On Tiktok
Strategi Dakwah Digital Ustad Hiyung Agam Di Media Sosial Tik Tok
DOI:
https://doi.org/10.21070/ups.11517Keywords:
Digital Da'wah, TikTok, Communication StrategyAbstract
This study aims to analyze the digital da’wah strategies used by Ustad Hiyung Agam on TikTok and the factors that contribute to his reputation as a young preacher. This research employs a qualitative method with a descriptive case study approach by observing da’wah content on the @heyouw0 TikTok account. The results show that Ustad Hiyung Agam applies several strategies, including choosing a relevant platform, creating short and engaging content, utilizing storytelling and humor, and maintaining active interactions with his audience. His casual communication style and modern appearance strengthen his image as a young preacher. The theory used is the Theory of Uses and Gratifications by Elihu Katz, Jay Blumler, and Michael Gurevitch. The study concludes that Ustad Hiyung Agam’s digital da’wah strategies are effective in reaching young generations, although the lack of two-way interaction needs improvement to make audiences feel more appreciated.
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