Late Adolescents’ Motives for Using NGL.link through Instagram Stories in Sidoarjo
Motif Remaja Akhir di Kabupaten Sidoarjo dalam Menggunakan NGL.link melalui Instagram Story
DOI:
https://doi.org/10.21070/ups.11508Keywords:
Anonymity, Instagram Stories, NGL.linkAbstract
This study aims to examine the motivations of late adolescents in Sidoarjo Regency for using NGL.link through Instagram Stories based on the concepts of gratifications sought and gratifications obtained. A descriptive qualitative approach was employed using Uses and Gratifications Theory. Data were collected through semi-structured interviews with three informants aged 20–21 years and documentation of NGL usage in the form of screenshots. The data were analyzed using thematic analysis. The findings identified four main themes: anonymity as identity protection, entertainment and social interaction, satisfaction and discomfort from anonymous messages, and message selection before publication. Informants used NGL to obtain a sense of security, entertainment, curiosity, social interaction, and validation from others. However, negative anonymous messages also caused discomfort. These findings indicate that late adolescents are active audiences who selectively manage anonymous messages before sharing them through Instagram Stories.
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