DOI of the published article https://doi.org/10.29313/jrjmd.v4i2.4425
A Netnographic Study of Fujianti Utami Putri’s TikTok Account as a Medium for Promoting Influencer Services
Studi Netnografi pada Akun Tiktok Fujianti Utami Putri sebagai Media Promosi Jasa Influencer
DOI:
https://doi.org/10.21070/ups.11478Keywords:
netnography, influencer, TikTokAbstract
The development of the digital era is still accompanied by the emergence of the TikTok application platform, which is currently not only from teenage life, starting from children to parents who have begun to be addicted to playing social media. The method used in this research is the netnography method. Through this concept, researchers will examine how self-branding is built by creators in carrying themselves on TikTok, especially on Fujianti Utami Putri's TikTok account. Netnography, as a research method that examines social activities in the digital world, is very suitable for understanding the dynamics of interaction and self-presentation on social media. TikTok as a platform also provides flexibility in the type of content that can be created. Creators like Fujianti can utilize a variety of formats, including challenges, tutorials, product reviews, and collaborative content with other creators or brands.
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