Optimization of School Branding Through The Utilization of Sosial Media at An Islamic Elementary School in Bojonegoro Regency
Optimalisasi Branding Sekolah dalam Pemanfaatan Media Sosial Madrasah Ibtidaiyah di Kabupaten Bojonegoro
DOI:
https://doi.org/10.21070/ups.11453Keywords:
School Branding, social media, educational marketing, digital communicationAbstract
The goal of this research is to investigate how Madrasah Ibtidaiyah in Bojonegoro uses social media utilisation methods to enhance its school branding and how these tactics have contributed to the rise in new student admissions over the last three years. A qualitative descriptive case study technique was used to gather the data via digital documentation, student admittance records, interviews, and observation. The study's findings show that the school's primary digital methods include content preparation, uploading consistently, bolstering religious narratives and student accomplishments, and managing two-way interactions with the community. The usage of social media has been successful in enhancing the school's image and drawing public attention, despite obstacles including few human resources, a lack of long-term planning, and inadequate data-based assessment. According to the study's findings, social media has a significant impact on educational marketing and how Islamic primary schools are perceived.
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