Communities-Based Digital Transformation for Sustainable Development of MSMEs in Bluru Kidul Village
Transformasi Digital Berbasis Masyarakat Untuk Pembangunan Berkelanjutan UMKM Desa Bluru Kidul
DOI:
https://doi.org/10.21070/ups.11444Keywords:
Digital Transformation, MSMEs, Innovation Diffusion, TikTok, Sustainable DevelopmentAbstract
This study explores the digital transformation of MSMEs through the Bluru Bangkit Sidoarjo (BBS) community in Bluru Kidul Village. Guided by the Innovation Diffusion Theory, the research tracks how local entrepreneurs progressed from learning TikTok marketing strategies to fully implementing digital tools. As business owners moved through the stages of knowledge and persuasion, they began adopting social media algorithms for daily operations. This shift resulted in expanded market reach, increased customer numbers, and heightened business confidence. Ultimately, the transformation reflects a crucial mindset shift, demonstrating how digital integration fosters sustainable rural economic growth. By leveraging community support, MSMEs in Sidoarjo are successfully transitioning into the digital era, ensuring long-term economic resilience for the village.References
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