An Analysis of Lucinta Luna's Personal Branding as the Queen of Eternity Through Digital Storytelling
Analisis Personal Branding Lucinta Luna Sebagai Ratu Keabadian Melalui Digital Storytelling
DOI:
https://doi.org/10.21070/ups.11426Keywords:
digital storytelling, lucinta luna, personal branding, queen of eternityAbstract
This study examines Lucinta Luna’s personal branding strategy as the “Queen of Eternity” through digital storytelling on Instagram and TikTok. Using a qualitative content observation method, it applies Joe Lambert’s Digital Storytelling theory and Shepherd’s Personal Branding theory to analyze five branding dimensions: self as brand, mediated identity, audience perception, symbolic value, and performance. The findings show that Lucinta Luna consistently builds a glamorous, confident, and relevant public image through dramatic visuals, engaging narratives, distinctive captions, and carefully selected music. These storytelling elements reinforce her branding and encourage audience engagement across social media. The title “Queen of Eternity” serves not only as a label but also as a symbol of transformation, courage, and strategic self-presentation. Overall, the study concludes that the consistent integration of digital storytelling and personal branding has successfully established Lucinta Luna’s strong identity and strengthened her position in the digital entertainment industry.
Downloads
References
Allya Ega Annisa hutauruk, Arisman purba, Danny Ajar Baskoro, Naomi simanjuntak, Putri dwi jelita waruwu, and Selvia Santa Maria Siallagan, “Strategi Personal Branding melalui Pemasaran Online di Era Globalisasi,” J. Bisnis Inov. dan Digit., vol. 1, no. 3, pp. 52–59, 2024, doi: 10.61132/jubid.v1i3.176.
U. Kalsum and F. Fitriani, “Strategi Personal Branding dalam Meningkatkan Minat Nasabah PT. Pegadaian Cab. Bone,” Islam. Bank. Financ., vol. 4, no. 1, pp. 501–515, 2024, doi: 10.30863/ibf.v4i1.5495.
A. S. Wahyu, N. A. Herista, and P. Febriana, “Procedia of Social Sciences and Humanities Online Influence & Identity Forum ( OIIF 2025 ) Building Self-Image : Tasya Farasya ’ s Personal Branding Strategy as a Beauty Influencer Membangun Citra Diri : Strategi Personal Branding Tasya Farasya sebagai Be,” vol. 0672, no. OIIF, pp. 83–92, 2025.
J. N. Lambe and V. U. Rahmawati, “Identitas Gender Dan Seksual Sebagai Personal Branding Pada Konten Tiktok Lucinta Luna,” WACANA J. Ilm. Ilmu Komun., vol. 20, no. 2, pp. 211–225, 2021, doi: 10.32509/wacana.v20i2.1636.
Asiva Noor Rachmayani, “Narasi Visual Pada Game Edukasi Berjenis Aksi,” p. 6, 2015.
I. N. Fadillah and K. Dini, “Digital Storytelling Sebagai Strategi Baru Meningkatkan Minat Literasi Generasi Muda,” J. Educ. Sci., vol. 7, no. 2, pp. 81–98, 2021, [Online]. Available: http://jurnal.uui.ac.id/index.php/jes/article/view/1566
M. Manah and C. M. Yudhawasthi, “Digital Storytelling Melalui Media Sosial Tiktok dalam Promosi Kuliner Bekasi,” Scriptura, vol. 14, no. 1, pp. 25–33, 2024, doi: 10.9744/scriptura.14.1.25-33.
E. Nurelah and L. Nuraeni, “Digital Storytelling : Penerapan Media Pembelajaran untuk Meningkatkan Kemampuan Bahasa Reseptif Anak Usia 5-6 Tahun,” Ceria (Cerdas Energik Responsif Inov. Adapt. Online, vol. 7, no. 2, pp. 145–157, 2024.
A. Nurlaili, “Pro-Kontra Isu Transgender di Indonesia Melalui Meme Lucinta Luna dalam,” Pro-Kontra Isu Transgender di Indones. Melalui Meme Lucinta Luna dalam Akun Instagram Lucintaluna.fanbase, 2018.
S. Sugiono and Irwansyah, “Vlog Sebagai Media Storytelling Digital Bagi Tokoh Publik Pemerintahan Vlog As Government Public Figure’S Media for Digital Storytelling,” J. Stud. Komun. dan Media, pp. 115–134, 2019.
B. Lambert, J., & Hessler, “Digital storytelling: Capturing lives, creating community (5th ed.). In B. B. Frey (Ed.), The handbook of research on the societal impact of digital media.. https://doi.org/10.4018/978-1-5225-3267-4.ch015,” Handb. Res. Soc. Impact Digit. Media, pp. 317–342, 2018.
P. Emalia, A. Zahra, M. I. Ilham, U. D. Bintang, and M. A. Taqwin, “Representasi Personal Branding Maudy Ayunda Di Akun You Tube @ modmedia,” vol. 7, 2024.
D. A. W. Nugraha, “Metode Penelitian,” (Padang CV. Gita Lentera), vol. 5, p. 23, 2024.
P. Spradley and M. Huberman, “Kajian Teoritis tentang Teknik Analisis Data dalam Penelitian Kualitatif,” J. Manag. Account. Adm., vol. 1, no. 2, pp. 77–84, 2024.
D. Tannaz and L. S. Setyo Utami, “Strategi Rebranding Citra pada Figur Publik (Studi pada Aktor Tio Pakusadewo),” Prologia, vol. 3, no. 2, p. 498, 2019, doi: 10.24912/pr.v3i2.6397.
A. Hakim and P. Febriana, “Analisis Visual Personal Branding Sisca Kohl di Instragram,” J. Nomosleca, vol. 9, no. 2, pp. 204–215, 2023, doi: 10.26905/nomosleca.v9i2.10116.
S. Sofiawati, ) Wulan, and D. Pratiwi, “Konsep Diri Dalam Membentuk Personal Branding Sindy Novela (Putri Indonesia 2023 Perwakilan Kota Jambi) Penulis 1),” Komun. J. Ilm. Ilmu Komun., vol. 5, no. 1, pp. 57–64, 2024, [Online]. Available: https://doi.org/10.55122/kom57.v5i1.1268
M. Sholichah and P. Febriana, “Konstruksi Citra Diri Dalam Media Baru Melalui AplikasiInstagram (Analisis Semiotik Postingan Instagram@Maudyayunda),” JSK J. Spektrum Komun., vol. 10, no. 1, pp. 177–186, 2022.
Downloads
Additional Files
Posted
Categories
License
Copyright (c) 2026 UMSIDA Preprints Server
This work is licensed under a Creative Commons Attribution 4.0 International License.
