Strategies for Building Institutional Brand Image through Flagship Educational Programs at Insan Kamil Integrated Islamic School, Sidoarjo
Strategi Membangun Brand Image melalui Program Unggulan di Sekolah Islam Terpadu Insan Kamil Sidoarjo
DOI:
https://doi.org/10.21070/ups.11242Keywords:
strategic, brand image, flagship programsAbstract
The competitive educational landscape demands effective school strategies to build a distinct brand image. This study analyzes the flagship programs and stakeholder perceptions as a strategy to reinforce the brand image at the Insan Kamil Integrated Islamic School Sidoarjo. Utilizing a descriptive qualitative method, data were gathered through observation, documentation, and stakeholder interviews. The findings reveal that the accelerated 30-juz Al Qur'an Tahfiz program serves as the core initiative shaping the school’s brand image, supported by character education, leadership, and entrepreneurship. This program is implemented as an integrated learning system focusing on differentiation, consistent execution, innovation, and continuous evaluation. Furthermore, the school extensively communicates program processes, achievements, and parental testimonials via social media, successfully solidifying a positive public perception.
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