An Analysis of Unilateral Commission Changes by Sellers as Acts Harmful to Affiliators in the TikTok Shop Tokopedia Affiliate Program
Analisis Perubahan Komisi Sepihak oleh Seller Sebagai Perbuatan Merugikan Affiliator dalam Program Afiliasi Tiktok Shop Tokopedia
DOI:
https://doi.org/10.21070/ups.11213Keywords:
tiktok shop tokopedia, affiliate program, actio paulianaAbstract
This study aims to analyze the legal relationship among the parties involved in the TikTok Shop Tokopedia affiliate program, to examine unilateral commission changes by sellers as acts causing losses, and to assess the application of actio pauliana as a legal protection mechanism for affiliators. The research employs a normative juridical method with a statutory approach, analyzing the KUHPerdata, the UU ITE, the Shop Seller Terms of Service, the TikTok Shop Creator Terms of Use, and the PPSTE. The results indicate that affiliators function as independent marketers whose economic rights arise after fulfilling their promotional obligations, while sellers possess the authority to determine commissions and the platform acts as an electronic system provider. Unilateral commission changes by sellers may cause losses to affiliators. Therefore, actio pauliana may be applied as a repressive legal remedy. In addition, affiliators may undertake preventive measures through transaction documentation, dashboard monitoring, electronic agreements with sellers.
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