Public Relations Strategy in Improving the Image Building of Islamic Educational Institutions
Strategi Public Relations dalam Meningkatkan Image Building Lembaga Pendidikan Islam
DOI:
https://doi.org/10.21070/ups.11173Keywords:
strategi publik relations, publik relations, image buildingAbstract
This study aims to analyze public relations strategies in improving the image building of Islamic educational institutions at Muhammadiyah 1 Krian Elementary School. The study used a qualitative approach with a case study design and data analysis was conducted using an interactive model. The results showed that public relations strategies were implemented in a planned manner through public needs analysis, issue mapping, and competitor evaluation to build the institution's reputation. The institution's image is influenced by the quality of educational services, teacher professionalism, school facilities, and harmonious relations with the community. This study found a public relations strategy model based on two-way symmetrical communication that integrates digital publications, authentic narratives, service quality, and public participation to build reputation and community trust in a sustainable manner.References
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