Analysis of Legal Protection for Consumers in Online Trading (E-Commerce) Transactions in Indonesia
Analisis Perlindungan Hukum Terhadap Konsumen dalam Transaksi Jual Beli Online (E-Commerce) di Indonesia
DOI:
https://doi.org/10.21070/ups.11135Keywords:
Consumer Protection, Online Transaction, E-Commerce;, UU ITE 2024, Online Dispute ResolutionAbstract
The rapid growth of e-commerce provides trading efficiency but creates new consumer vulnerabilities due to information asymmetry and merchant anonymity. This article comprehensively analyzes the legal protection framework for e-commerce consumers in Indonesia by evaluating the Indonesian Civil Code, Consumer Protection Law (UUPK), Government Regulation No. 80 of 2019, and the 2024 amendment to the ITE Law. Utilizing a normative legal research method with statutory and conceptual approaches, the study reveals that while protective instruments exist, enforcement remains hindered by the borderless nature of digital transactions and jurisdictional overlaps. Recent regulations offer greater legal certainty by imposing direct liability on Electronic System Providers (PSE). However, a comprehensive revision of the UUPK is essential to keep pace with technological advancements, alongside the urgent need to institutionalize the Online Dispute Resolution (ODR) mechanism as an adaptive, cost-effective, and efficient alternative for resolving consumer disputes.
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