The Utilization of Social Media X (Twitter) by the @Tekarok007 Account as an Opinion Medium in the 2024 Election
Pemanfaatan Media Sosial X (Twitter) pada Akun @Tekarok007 sebagai Media Opini pada Pemilu 2024
DOI:
https://doi.org/10.21070/ups.10777Keywords:
Social Media, Political Bias, 2024 Election, Echo Chambers, Twitter CampaignAbstract
This study analyzes the utilization of the social media platform X (Twitter) by the account @Tekarok007 as an opinion medium during Indonesia's 2024 General Election. Using a descriptive qualitative approach and critical discourse analysis, the research observes the account's content and user interactions from January to May 2024. The results indicate that @Tekarok007 implemented biased political campaign strategies, selectively disseminating information to support the Prabowo-Gibran ticket while discrediting opponents. The account's provocative posts, characterized by one-sided framing and emotional language, triggered high engagement and reinforced echo chambers among supporters. However, the study reveals a weak correlation between this online engagement and actual voter conversion, suggesting that the account primarily strengthened existing beliefs rather than swaying undecided voters. It is concluded that although social media enables transformative political communication, the direct impact of biased digital campaigns on concrete election outcomes requires further investigation given the complexity of voter decision-making factors.
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