Marketplace Responsibility for Fake Reviews as a Form of Legal Protection
Tanggungjawab Marketplace Terhadap Review Palsu Sebagai Bentuk Perlindugan Hukum
DOI:
https://doi.org/10.21070/ups.10743Keywords:
fake reviews, marketplace, consumer protection, electronic transactionsAbstract
The rapid growth of online marketplaces has made reviews and testimonials essential references for consumers when making purchasing decisions. However, fake reviews remain common in electronic transactions, potentially misleading and harming consumers. This study aims to analyze legal protection for consumers affected by fake reviews and examine the responsibilities of sellers and marketplace providers. The research uses a normative legal method with statutory and conceptual approaches. Primary legal materials include the Consumer Protection Law, the Electronic Information and Transactions Law, regulations on electronic commerce, and the Civil Code. The findings indicate that fake reviews qualify as misleading information, violating consumers’ rights to accurate and honest information. Nevertheless, the implementation of legal protection is still not optimal, particularly regarding the unclear responsibilities of marketplace platforms in monitoring review systems. Therefore, strengthening the role of marketplaces is necessary to enhance effective consumer protection in electronic transactions.
Downloads
References
M. Ahnan, “Rekayasa Penilaian di Online Shop: Studi Perbandingan Hukum Ekonomi Syariah dan Hukum Positif Indonesia,” vol. 4, no. 2, 2024.
A. N. Hayati, “Ulasan Palsu di Platform Digital: Perlindungan Hukum bagi Konsumen dan Pelaku Usaha.”
Y. Wardiyanti, “Perlindungan Konsumen dalam Transaksi E-Commerce di Indonesia.”
P. R. Dawa dan E. U. Wohon, “Perlindungan Hukum terhadap Pelaku Usaha yang Mengalami Kerugian Akibat Ulasan Negatif di Media Sosial,” vol. 3, no. 5, 2025.
M. M. Haikal, S. Refina, dan A. A. Faizy, “Perlindungan Konsumen terhadap Testimoni Palsu dalam Transaksi di E-Commerce,” vol. 2, 2024.
A. H. H. Hasibuan dan Y. A. Rasyid, “Legal Protection for Consumers Against Fake Reviews on E-Commerce Platforms: The Perspective of Consumer Protection Laws.”
Sutrisno, “Tinjauan Hukum atas Penyalahgunaan Ulasan Konsumen (Fake Reviews) dalam Platform Perdagangan Elektronik,” Al-Zayn: Jurnal Ilmu Sosial Hukum, vol. 3, no. 3, hlm. 1740–1749, 2025, doi: 10.61104/alz.v3i3.1519.
A. Kholilulloh, “Waspadai Penipuan Jual Beli Review Online Palsu - Bangbara.” [Daring]. Tersedia: https://www.bangbara.com/gaya-hidup/36914356516/waspadai-penipuan-jual-beli-review-online-palsu
(Diakses: 10 Desember 2025).
Sutrisno, “Tinjauan Hukum atas Penyalahgunaan Ulasan Konsumen (Fake Reviews) dalam Platform Perdagangan Elektronik,” Al-Zayn: Jurnal Ilmu Sosial Hukum, vol. 3, no. 3, hlm. 1740–1749, 2025, doi: 10.61104/alz.v3i3.1519.
Antara News, “Cara Kenali ‘Fake Review’ di E-Commerce.” [Daring]. Tersedia: https://www.antaranews.com/berita/4764057/cara-kenali-fake-review-di-e-commerce
(Diakses: 10 Desember 2025).
E. Radiansyah, “Pengaruh Ulasan Palsu pada Konsumen: Tinjauan Literatur dan Arah Penelitian Masa Depan,” Kalianda Halok Gagas, vol. 5, no. 1, hlm. 42–49, 2022, doi: 10.52655/khg.v5i1.47.
Undang-Undang Republik Indonesia Nomor 8 Tahun 1999 tentang Perlindungan Konsumen.
S. K. Harahap, “Analisis Kewenangan Pengadilan terhadap Putusan Badan Penyelesaian Sengketa Konsumen dalam Perlindungan Konsumen,” USM Law Review, vol. 7, no. 2, hlm. 1018–1034, 2024, doi: 10.26623/julr.v7i2.9262.
M. Y. S. Mewu dan K. J. Mahadewi, “Perlindungan Konsumen dalam Pembelian Produk Online: Analisis Perspektif Hukum Perlindungan Konsumen di Indonesia,” vol. 7, no. 1, 2023.
H. Khatimah, “Perlindungan Hukum terhadap Konsumen dalam Transaksi Jual Beli Online di Aplikasi Lazada dan Shopee,” Lex LATA, vol. 4, no. 3, 2023, doi: 10.28946/lexl.v4i3.1757.
Shopee, “Peraturan Komunitas | Pusat Bantuan Shopee ID.” [Daring]. Tersedia: https://help.shopee.co.id/portal/4/article/73507-Peraturan-Komunitas
(Diakses: 20 Januari 2026).
Lazada, “Help Center.” [Daring]. Tersedia: https://helpcenter.lazada.co.id
(Diakses: 20 Januari 2026).
Tokopedia, “Term & Condition.” [Daring]. Tersedia: https://www.tokopedia.com/terms
(Diakses: 19 Januari 2026).
A. H. H. Hasibuan dan Y. A. Rasyid, “Legal Protection for Consumers Against Fake Reviews on E-Commerce Platforms: The Perspective of Consumer Protection Laws.”
Y. Wu, E. W. T. Ngai, P. Wu, dan C. Wu, “Fake Online Reviews: Literature Review, Synthesis, and Directions for Future Research,” Decision Support Systems, vol. 132, 2020, doi: 10.1016/j.dss.2020.113280.
K. Purifyregalia, K. Umam, N. C. H. Wibowo, dan M. R. Handayani, “Detecting Fake Reviews in E-Commerce: A Case Study on Shopee Using Support Vector Machine and Random Forest,” vol. 9, no. 3.
Downloads
Additional Files
Posted
Categories
License
Copyright (c) 2026 UMSIDA Preprints Server
This work is licensed under a Creative Commons Attribution 4.0 International License.
