Formulation of Promotion Strategy Based on SWOT Analysis at MI Muhammadiyah 02 Menongo
Perumusan Strategi Promosi Berdasarkan Analisis SWOT MI Muhammadiyah 02 Menongo
DOI:
https://doi.org/10.21070/ups.10139Keywords:
Analysis SWOT, new students, Promotional StrategyAbstract
This study aims to formulate a promotional strategy to attract new students through a SWOT analysis of MI Muhammadiyah 02 Menongo. The method in this study uses a qualitative approach. Three techniques were used by the researcher to collect data: documentation, observation, and interviews. Data reduction, data presentation, and drawing conclusions are among the methods used in data analysis. The results of the study indicate that the promotional strategies include improving school management based on POAC principles, enhancing internal human resource quality, establishing cooperation with external TK/RA and quality-supporting institutions, strengthening support from parents, alumni, and the community, and optimizing digital media for promotion. The integration of internal quality improvement and external opportunity utilization is expected to enhance promotional effectiveness and increase student enrollment.
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