DOI of the published article https://kanal.umsida.ac.id/index.php/kanal/article/view/1926
Commodification of Identity in Local Political Contests on Instagram
Komodifikasi Identitas Pada Kontestasi Politik Lokal di Instagram
DOI:
https://doi.org/10.21070/ups.10118Keywords:
Comodification of Identity, Simulacra, Instagram, Hyperreality, Sidoarjo Regional ElectionAbstract
This research examines the construction of political hyperreality by two official Regent candidate accounts, namely @achmadamiraslichin and @cakband1 on the Instagram platform using Baudrillard's Simulacra and Simulation theory approaches. This research aims to analyze the commodification of cultural Islamic identity in local political contestation in Sidoarjo through digital space, namely the Instagram platform in the 2024 Sidoarjo regional elections. This research is a type of qualitative research using analysis from Baudrillard's theoretical perspective. The results of this research show that political practices in the 2024 Sidoarjo regional elections have experienced commodification through digital platforms, namely Instagram. Cultural Islamic identities such as tahlilan, istighosah, and the Prophet's birthday, which are actually religious expressions, are used as strategic tools by both candidate pairs to build a religious image and emotional closeness with voters, especially Nahdliyyin residents.
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